Deirdre Maloney establishes the four M's of running a successful nonprofit organization. They are management, money, marketing and measurement. She explains why these four components are essential for running a nonprofit compamy. I have a greater appreciation for the four M's because I work for a nonprofit. I enjoyed reading about reading about her personal challenges of running a nonprofit organization that provides services to people living with AIDS. She briefly describes the types of services she provided like housing and AIDS prevention classes. It is interesting to read about how she coordinated annual AIDS walks to raise money. I appreciate her honesty by saying that sometimes her fund raising activities do not raise much money. I admire her dedication to her work very much.
She spends half of the book on the concept of management of people who work in nonprofits. I learned the best people to work in nonprofits are individuals who can establish clearly defined goals for their clients. Effective workers can also measure and monitor those goals consistently. I liked reading about the methods of measurement she discusses here. Measurement of my client's goals is one thing I can work to improve on. I do not do this well.
I work for a nonprofit company that provides employment services to adults with disabilities. The most difficult thing about my job is simply creating defined goals for my clients. Maloney briefly talks about using a survey and a focus group to gather information. I think I can use a survey to ascertain the goals of the people I work with.
Maloney offers insight on how to establish a marketing plan. I don't do any marketing, but I found this portion of the book to be insightful reading. She also provides tips on how to get people to donate money to my nonprofit cause. This information will be useful for me if I am ever asked to raise money. I can apply many of these ideas in The Mission Myth on my job.
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