Brockeim has a strange world view. He sees something beautiful in everyday items. Sometimes sad, but more often sweet, he reviews household items with a fond smile.
Thousands of customers at online retailer Amazon.com have enjoyed his tales involving coffee pots, corncob holders and butter keepers. Quoted globally from technology writer David Pogue to Forrester Research, to blogs across the Internet, readers are amused at his reviews and book related parodies. (His reviews: http://amzn.to/ab9mUv)
A self-described sensualist and unapologetically sentimental, he approaches most pieces asking the question, "What do I feel?" Like an Impressionist painter, he delivers that feeling indirectly, surrounding each piece in colorful vignettes. In his reviews, he examines the interaction of the five senses, like the sound of a knife scraping across a slice of toast, or the glint of a shiny chocolate wrapper. Or he focuses on texture, as he does to begin his review of a well-known nutritional drink: "Smoothly poured, and smoothly swallowed, this delicate chocolate drink danced in daylight, a creamy delight, as if to tease me, please me into a heightened awareness of all that is succulent and good. And, mmm, it was and is good, this chocolate Slim Fast."
Summing up his style, he calls himself a reviewer and positive satirist looking at the art form of reviewing. He asks what else a product can be. Ordinary household goods become agents of romance (rated G & PG), or fix daily troubles. Then, there are his daily non sequiturs that sound somewhere between Steven Wright and Jack Handy.
Why This Style?
"I had been buying products on Amazon.com for years, and thought so many of the reviews had no style. Several years ago, I ran across a brilliant reviewer named Henry Raddick causing a bit of a kerfuffle in the UK. He incorporated his amazing life into his reviews packed with wit and innuendo, and they were hilarious. I thought there's something interesting there." With a background in classic literature and poetry, Brockeim realized his skill was neither in political humor or biting one liners, but in developing ambience and mood.
Who Is Nancy?
Who is Nancy, the girl found in so many of his reviews? "She is a combination of girls I knew growing up and as an adult. She was my first friend, my first crush and my first love. She is every girl I tried to impress, and every girl who smiled my way," he said. Things might get confusing for readers following their romance, as it seems on again/off again as he merges his romantic adventures into one character. He'll take you to the time when Nancy first took Brockeim's eye on the playground when they first were learning to ride bikes, through his adult years when discovering how to clean nasty smells in the sink.
With a delightful childhood filled with friends, and now, a modern life of leisure drinking coffee, he thinks often of those golden years in early grade school, when life was simple, and smiles were common.
Take a look, and see for yourself. Maybe you will smile while sipping your next cup of coffee.
For more about Brockeim, see http://brockeim.com
To follow on Twitter: http://twitter.com/Brockeim
“Years ago my mother used to say to me, she'd say... "In this world, Elwood, you must be oh so smart or oh so pleasant."”
Oct 13, 2010
Mar 29, 2011 08:34 PM UTC