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Bullseye! Why Target is right on point

  • Dec 10, 2008
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Let's start with cleanliness:
Target is alway's immaculately clean and orderly. I'm sure that they've had a spill at some point in time, but I can't recall every having seen one. Which simply means that they have employees and managers who care about the store's appearance. Plus, their merchandise is always accessible and orderly. You know when retailers have so much crap that they literally pile it on the racks? I'm talking three different shirts clinging to one half-broken hanger. Some major retailers (who shall remain nameless) are practically one "roll back" away from assuming bargain basement status! Tar-jay stores, as crowded and hectic as they can sometimes get, must have a top-notch staff working behind the scenes, because their facilities rarely show the wear and tear resulting from its throng of shoppers.

Second, Target has quality merch. Since their Design for All campaign, they've really upped their game as a fashion retailer, bringing bargain-hunters like myself cute clothes from otherwise unaffordable labels such as Isaac Mizrahi and Sigerson Morrison. Sure, you can get cheaper clothes for a lot less at another gigantic Blue Whale of a mart, but you get what you pay for. I know that some brands like Merona use better quality material than, say, GEORGE. And I love Target's World Market isle. Their home department can keep me browsing for at least an hour, if not more.

Lastly, Target's use of media is so engaging and fun! Who doesn't love Target's commercial's, right? Their latest campaign, highlighting ways to weather our crumbling economy by suggesting subtle lifestyle changes (I think it's called Brand New Day. Look it up on youtube) is playful, endearing and up-lifting. Plus, they always use catchy indie tunes to accompany their message. And since we're talking about great TV, who hasn't seen the SNL sketches starring Kristin Wiig? Comedy!!! But, I think that the spoof is one done out of love. Other retail giants have been embroiled in some pretty depressing scandals (especially as of late), that it'd be too easy to trash them, and not necessarily all that funny. But the simplicity and innocence of the SNL sketches are refreshing, relatable and proof that pretty much everyone shops at, and loves, Target.

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October 07, 2009
I love target!!! Great mens clothes!! and they have really good home products too! thanks for this review!
May 04, 2009
I couldn't agree with you more! Target or...Targe' is the best place in the world. My fiance and I are registered there for our wedding!
April 01, 2009
For sure one of my favorite stores!!! I have shot down many a well planned budget by walking down too many aisles and finding too many- "I gotta get it" deals!
March 31, 2009
I am also a fan of Target's World Marker isle, I always seem to find something I have to have. I'm curious, does the Isaac Mizrahi line live up to your expectations?
More Target reviews
review by . September 08, 2010
There are plenty of department stores in the area I call home (Lake Charles, LA).  The bulk of them are Wal-Mart stores with one K-Mart and Target in the bunch.  Of all of these stores, Target is tops.      Why?  For the simple fact that Target beats both Wal-Mart and K-Mart in almost all areas.  The most obvious area that they beat the competition in is cleanliness.  The local K-Mart is trashy, with many of the products for sale apparently just …
review by . February 19, 2010
Target: A College Fashionista's Heaven on Earth
   Target is often overlooked by the seriously fashionable shopper.  The seriously fashionable shopper should look again though.  To put it simply, Target is a magical place.  Not only can you pick up your everyday needs like paper towel, face wash, and notebooks, but you can also restock your wardrobe and be undeniably hip.  Never have I walked into Target and not been able to find an article of clothing that I want in my wardrobe.  This sounds terribly dangerous, …
Quick Tip by . June 03, 2010
Converse's clothes are the perfect balance btwn casual urbanity & budget savoir-faire; I rarely run into a style that isn't worth my money.
Quick Tip by . March 11, 2010
I just love Target. It's dangerous when I go in there after pay day.
review by . December 09, 2008
It's a sad but true fact that if we suddenly found ourselves inhabiting a post-apocalyptic world, I would have serious trouble existing without Target.  Even having one outside of easy reach has proved difficult for me.  When I realized that the nearest Target here in New York was a 40-minute bus ride away, I heaved a deep inward groan that probably caused aftershocks in Los Angeles.    What is it about this place, anyway?  It's like the upscale cousin of Wal-Mart, …
review by . December 22, 2008
Store Front
The one-stop-shop.  To me, Target seems like an online mall that you can actually visit in person.  Sounds completely illogical since real-life shopping was invented long before the internet, but when you grow accustomed to seeing e-commerce in your face now-days, you begin to appreciate the brick and mortar stores that still exist.    I like Target because it's on the list of places I go through in my mind if I think I might need something.  "Let's see, there's …
Quick Tip by . October 16, 2009
I tried to return an item to Tar-Jay WITH a receipt & they would only permit an exchange for an item in the same department. Basterds.
review by . March 05, 2009
Me and the wife love shopping at Target once every couple of months.  We find great deals on clothes, DVDs, home furnishings, kitchen and bath accessories, etc.    We do spend once a month - or every other month - at Wal-Mart for many of the same items, as well as groceries.... but we find Target to be much cleaner and better-organized.  Maybe this is a local issue but we prefer Target.  Unfortunately our Target does not have as much in terms of grocery items, …
review by . December 10, 2008
When I use to come home from college to my parents house in the Bay Area... me and my best friend would think of things to do ... and going to Target was ALWAYS something we had to cross off the list... even when we have nothing to buy. And that is one reason why I hate this store.. if I ever step foot in Target.. it's like signing away at least $20 of your life. On what? I have no idea?    For some reason once I step into Target, I suddenly need to look at the ridiculous cute …
review by . December 13, 2008
For some reason Target inspires fanatical devotion amongst people. I am one of those people. And yet I still have a hard time understanding why I can't get enough of it. Let me preface this by saying that I do not like WalMart and I despise (yes despise) K-Mart. But Target is different. No really!     I find myself going to Target for no reason what so ever except for the fact that I haven't been there in a while. There is comfort I find in wandering the aisles of Target, as …
About the reviewer
Nicole Milliner ()
From Riverside, CA. Loving and living in San Francisco for almost eight years. My tasty husband and I are raising a brilliant, gorgeous daughter and an amazing little boy. Life rocks right now. I'm a … more
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Target Corporation is an American retail company found in 1902 in Minnesota.  Target is the fifth largest retailer in the United States and competes against other similar retailers such as Wal-Mart and Kmart.  

Target was originally named Dayton's until the first "Target" store was opened in Roseville, Minnesota in 1962.  In 1968, Target adopted the new bullseye logo (the current Target logo, as opposed to the original which was the red bullseye with Target in italicize in front of it).

In the 1980's Target began expanding to the west coat and opened it's first SuperTargt hypermarket in 1995 in Omaha, Nebraska.  

Most Target stores currently carry everyday household products, clothing, an a limited variety of groceries.  Many stores also carry seasonal merchandise such as patio furniture and Christmas trinkets.  In recent years, Targets have also began to include "food courts" with Taco Bells, Pizza Huts and Starbucks located within the retail store.  

Target Greatlands are stores larger in size than most Targets, and carry more merchandise and food products.  

SuperTargets, however, carry everything Greatlands do, in addition to housing delis, bakeries and meat departments.  

Target aims to attract younger, more educated and an more affluent crowd than many of its competitors.  Most shoppers have completed college and earn a median income of $63,000.  Instead of just being a discount store, Target has aimed to be a "discount department store," ensuring that merchandise is of ...
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