Culture of Cute
Culture of Cute
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so far, so good

  • Aug 8, 2010
I have been a fan of Murad Brightening Treatment for years and was dismayed when it was discontinued. I have been buying it off ebay and other retailers that still had a supply, but this month I decided to finally give up on it and try something new (and something I wouldn't have to hunt down and pay ridiculous prices for everytime I ran out).

I tried a few other lotions- they were either too heavy, too oily, too thick, too pore-clogging, too light, or no sunscreen. Finally I ordered the Murad Vitalic Energizing Pomegranate lotion after reading it had a decent SPF and was a nice, light moisturizer.

After a few days using it here are my initial observations:
It's a really nice LIGHT lotion that goes on smoothly and evenly. It's not at all oily, and leaves skin smooth and silky after application. I *did* feel some tingling (which I am guessing is the "energizing" aspect of it), but it was a just the littlest hint of tingle, sort of like drinking mint iced tea. It seemed to bring a slight rosy glow to my face- not "allergic reaction" red, but sort of like my face was freshly scrubbed and clean after a long hot shower. My skin is sensitive, but this does not cause a negative reaction.

The only cons I have so far is that it leaves my face VERY shiny- not oily or greasy, just sort of like I added a glaze to my skin. If you wear foundation and/or powder (I just wear a light mineral powder), it's fine, and the makeup GLIDES on perfectly over the Vitalic lotion, but if you don't wear makeup, it may be turn off for you. The shine does fade after a while, but it's pretty intense right after application.

I haven't used the Vitalic long enough to tell if it's going to clog my pores, cause breakouts, or really improve my skin tone, but as a light lotion to keep my face from drying out and for some basic SPF coverage, the Vitalic is great.

I'll update my review if anything changes. But for now I'm so relieved I've found a replacement for my beloved Brightening Treatment...

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About the reviewer
Chel Micheline ()
Ranked #12
I'm in my 30's. I'm married to Tom, and mama to Gracie (born 10/05 in Danang, Vietnam, adopted 07/06). We have numerous pets, including three cats, one gecko, two parrotlets, and two beta … more
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About this cosmetic


Stimulates and shields skin by infusing energy and providing oil-free, essential hydration. Revives and recharges skin to reveal and maintain a healthy glow. Lightweight moisturizer infuses skin with hydration and energy. Energizing Pomegranate Complex restores freshness and radiance. Antioxidants and broad spectrum sunscreens protect from damage and keep skin healthy. Zinc and Copper condition and balance to leave skin silky smooth. As a leader in research and development, Murad has long been at the forefront of skincare science. Applying insights from my skin research center, dermatology practice and the Murad Medical Spa, we continue this tradition. Ours is an inclusive health philosophy, based on the water principle, a comprehensive inside and out approach to optimal skin health and total wellness. Healthy skin is beautiful skin. My commitment is to provide you with the most advanced formulations and pharmaceutical grade ingredients to restore and strengthen your skin, allowing your healthy radiance to shine through. Scientifically proven. Dermatologist developed and tested. Murad does not test on animals. Made in the USA.
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Beauty, Beauty Products, Moisturizers, Murad, Facial Moisturizers


Brand: Murad

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"so far, so good"
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