With the completion of college, and as part of his Grad School thesis, 'Market Modeling for Wines in the International Marketplace, a Study in Channel Marketing Development,' John spent more than a year apprenticing in Aix en Province, Nuits St Georges, Koblenz and Riquewhir: picking stee slope grapes; making barrels in a Beaune cooperage; working in 13th century cellars with meter thick mold covering the walls; and, running a bottling line in Nuits St. Georges due to his unforeseen mechanical aptitude.
On his return to the States, John spent his career in winery marketing and operations, working to launch many of the now known successful wine brands, while focusing on the development of Burgundian varietals, including clonal rootstock research; and, on the development of coastal California vineyards.
After spending his formative years traveling throughout the United States and Western Europe John now lives in Sonoma, California, founding and operating Think Wine Marketing®, concentrating on family wine business marketing projects. John is on the Board of Advisors for Cruvee, a web based digital information pipeline for the wine industry, assimilating, aggregating and processing wine data - functioning as the only central clearinghouse of wine industry generated product information. In addition to authoring the Think Wine Marketing Blog©, John has also written for Wine Business Monthly