It's Not Your Fault You're Fat
Manufacturers and the Media Are Out to Fatten You!

Simple concept, yet very effective

  • Oct 5, 2010
  • by
Pros: easy to read, great ideas, easy program for the everyday eater

Cons: wish it hard better swaps, some are a bit obscure

The Bottom Line: If you are looking to lose just a bit of weight and know you can't stick to a regular diet, give this book a try.

I have always been someone that has been concerned with my overall health and body weight. This started long before I was in the military, however, the military truly made me understand how to eat better and what to do to control my weight and the weight of others while I was a personal trainer within the ranks.

Through the last 4-5 years I have learned so much about how to eat, what to eat, how to lose the weight, and what is necessary to maintain a healthy regular diet that provides great energy without the added health detriments.

With all of this background, I still find it interesting to read the different health books that come onto the market. This is partially because I'm always interested in the variety of different theories that are out there, but also because I really do like the knowledge as it allows me to help others in their own weight loss goals.

Eat This Not That!
Probably one of the best books that I have read over the last year is also one of the simplest of all weight loss concepts. This book of course is Eat This Not That by David Zinczenko and Matt Goulding.

The concept of the book is that by simply changing where you eat or what brand you eat you can get the same items, with relatively similar tastes, but substantially reduce the number of calories or fat that you take in. While I didn't think at first this was as viable as simply eating better foods, I quickly began to realize as I read more and did my own research that you really can make a huge difference just by comparing labels and going with the better of the two evils.

Throughout the book, the authors talk about how bad many foods are for you. Some foods that people consume on a regular basis contain more calories than the average person should consume in a single day. This is because of all of the different flavorings, preservatives, and the like that are added to food in order to make it more appealing specifically to Americans, but more increasingly to other cultures who are adapting the American style of cooking.

Once it is established that many foods are just horrible for you, the authors go a different route, pointing out ways that you can eat the foods that you want, but by switching the company that you purchase them from or the brand that you buy, you could make a substantial difference on your overall intake. A good example of this was choosing a Swansons Turkey Pot Pie over a Pepperidege Farms one. This switch alone would save over 600 calories. When I went to the store I found numerous other swaps that you could do that would save you a great deal of calories as well without really sacrificing all that much flavor in the process and without having to result to the typical low calorie options which are virtually flavorless.

More than anything the book teaches you have to focus on your goals and realize that if you just change little processes and your mindset somewhat, you can lose weight or slow your weight gain by just doing little things. I for one started examining what I eat much more closely and now choose what beverages I drink based on this, my salad dressings, which I found have major differences from brand to brand. I found that if you buy Kraft brand dressings they typically have 50-100 calories less per serving than most other similar quality dressings and still have a great taste.

Just by comparing what I would have consumed and what I swapped for the month of January, I found that I saved myself from consuming nearly 6,000 calories. If you do the math, I stopped myself from gaining about 2-3 pounds. While this isn't a massive number, you must keep in mind that this is from simply changing brands and eating the same foods that I desire, when I desire them. This isn't from removing items from my diet.

Final Thoughts
This is an excellent book that really shows people how much of a difference they can make in their diet just by doing simple changes to their regular diet. Just by experimenting with it myself and doing my own research, it made a huge difference on how many calories I consumed over the month of January and I expect it to continue to make a major difference as I continue with the program.


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More Eat This, Not That! Thousands ... reviews
Quick Tip by . June 23, 2010
Very visual and easy to follow. Make you wonder how any lives eating the way people typically do!
Quick Tip by . March 17, 2010
Amazing the number of real food choices that you can find to out-taste the processed chemical cocktails.
review by . February 06, 2009
This is a great book. Slick and attractive, with fantastic full-color pictures. Very well researched too, which is expected coming from the folks behind one of the most densely-packed, informative magazines, Men's Health.      The truth is that casual dining restaurants have higher calorie meals than the much-maligned fast food joints. While the fast food restaurants are now required to publish calorie, fat, and sodium contents, the casual restaurants have been quietly fighting …
review by . September 29, 2008
From:    Book Review: Eat This Not That (Rodale, 2008) by David Zinczenko    The prolific writer David Zinczenko, Editor-in-Chief of Men's Health Magazine is regularly publishing books that assist the consumer with better food choices. His latest title--Eat This Not That!: The No-Diet Weight Loss Solution, is chock full of glossy photos of food choices from chain restaurants. Packed with "secrets" about how to save on calories when dining …
review by . September 07, 2008
If you want to make better food choices this is a good book to look into. Especially if you eat out for the majority of your meals but haven't paid attention to fat and calories that you ingest. Warning -- You may be horrified to discover what you've been pumping into your body.     If you aren't ready to make changes avoid this book. Cheeseburgers weighing in at 1,000 calories at a pop followed by a coffee smoothie at over 500 could really rain on your parade. Want to know how …
review by . January 24, 2008
With all the books and fads out there teaching people what diet is good and what isn't (it's a mega b-b-b-b-b-BILLION dollar industry), it's about time a book like this was written that simply teaches people how to eat SMARTER. Let's be honest with each other folks, we're working harder than ever before and it feels like we have barely any time. We're still going to go for the quick meal option many times during the week because we don't have the ability to spend hours cooking at home every day. …
review by . December 24, 2007
This is a great book. Slick and attractive, with fantastic full-color pictures. Very well researched too, which is expected coming from the folks behind one of the most densely-packed, informative magazines, Men's Health.    The truth is that casual dining restaurants have higher calorie meals than the much-maligned fast food joints. While the fast food restaurants are now required to publish calorie, fat, and sodium contents, the casual restaurants have been quietly fighting …
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About this book


Eat what you want, when you want--and watch the pounds disappear!

Americans spend more than $400 billion a year eating out, and behind each burger, turkey sandwich, and ice cream sundae is a simple decision that could help you control your weight--and your life. The problem is, restaurant chains and food producers aren't interested in helping you make healthy choices. In fact, they invest $30 billion a year on advertising, much of it aimed at confusing eaters and disguising the fat and calorie counts of their products.

All of that has changed with EAT THIS, NOT THAT!. This book puts the entire food industry under the spotlight, and arms you with the savvy tricks and insider information it takes to eat well no matter where you are. With EAT THIS, NOT THAT! you're the expert in every eating situation, from the frozen food aisle to your favorite fast food joint to your local sports bar. You control your food universe--and lose the pounds you want--because, unlike every other customer, you'll know the smart choices to make--instantly!

EAT THIS, NOT THAT! is jam-packed with secrets the restaurant industry doesn't want you to know. For example: * Burger King doesn't want you to know that a BK Big Fish® Sandwich and fries have a whopping 1000 calories--nearly half your daily caloric intake! (Fish is usually healthy, but not this kind. Find out why with this book.) * Pizza Hut doesn't want you to know that a standard pizza in Italy contains 500 to 800 calories, but the same meal...

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ISBN-10: 1594868549
ISBN-13: 978-1594868542
Author: David Zinczenko
Genre: Health, Mind & Body
Publisher: Rodale Books; 1st edition (December 10, 2007)
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