If you are looking for cool new, ecologically responsible online companies with whom to shop, this is a great book. If you love mainstream fashion magazines, but feel guilty buying them, this could be the solution.
If you are a seriously ecologically responsible person looking for information on ways to reduce your carbon footprint without giving up make-up, you're going to experience some cognitive dissonance. Why, you'll find yourself wondering, are we taking up an entire page of paper with a photograph of two tubes of moisturizer? Why are we advocating a lifestyle of conspicuous consumption of unnecessary stuff and saying it's okay because said unnecessary stuff is made out of hemp?
For people who are new to green, Style, Naturally: The Savvy Shopping Guide to Sustainable Fashion and Beauty, is a nice starting point. Summer Rayne Oakes gives readers tthe basics on buying green clothing, shoes, beauty products, handbags and jewelry. She lists her favorite brands. By no means is this list comprehensive, but it is a good starting point. A pretty book, makes green fashionable and chic.
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Style meets substance in this lavishly illustrated highly informative and beautifully designed book on sustainable fashion and beauty. Summer Rayne Oakes fashion model eco advocate and resident expert on ?Treehugger.com and Discovery Network's Planet Green shows how to make informed choices when shopping. In addition to explaining the basics (from fair trade to organically grown) Summer Rayne showcases hundreds of her favorite designers such as Stella McCartney and Safia Minney and eco-friendly brands such as Levi's Loomstate and Aveda that have made earth-friendly materials and sustainable practices a priority. With over 300 photos pages of resources and eco-style stories from the hottest trendsetters it's the ultimate fashion and beauty bible for women who want to feel good about looking good.