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Mindless Eating: Why We Eat More Than We Think

2 Ratings: 4.0
A book by Brian Wansink.

According to Wansink, director of the Cornell University Food and Brand Lab, the mind makes food-related decisions, more than 200 a day, and many of them without pause for actual thought. This peppy, somewhat pop-psych book argues that we don't have … see full wiki

Tags: Books, Food, Eating
Author: Brian Wansink
Publisher: Bantam
1 review about Mindless Eating: Why We Eat More Than We...

Mindless Eating - how you can control what you eat

  • Jun 1, 2010
This book was a real eyeopener for me - it focuses on how we can change the way we eat by actually starting to notice the patterns we have when it comes to food. I love the fact that most of the book is based on conducted research. This book is for anyone who wants to become healthier and who wants to start noticing the patterns that are normally hidden in our ways around food.

So what did I take away from it ? and what was implemented ?

After reading the book through I went back to the chapters that where practical. One of the things I have been watching out for is portion size and how I present food to my family. I have smaller plates and I do more food at home. I buy smaller sizes of food and make smaller portions. Another point in the book was that if you had a French red wine and you presented it as a wine from Denmark (or North Carolina) people would think it tasted worse than if it was presented as premium wine from France. I try to look beyond the food wrapping and decode it. there's a 1000 words for a chicken breast and the sellers choose the words that sells. Anyway it's a real eyeopening must-read - I really enjoyed it =)
Mindless Eating - how you can control what you eat Mindless Eating - how you can control what you eat

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August 25, 2010
Sounds like you are a fan of Dr. Wansink as I am and his book "Mindless Eating." The research on why, how, what and when we eat is so interesting and informative. If we take the contents out of this book and apply it to our lifestyle, we are assured to stay at a healthy and lighter weight without putting any pressure on ourselves to do so. No calorie counting, no meal plans. Dr. Wansink says, "It's a lot easier to change your environment than to change yourself." How True. And the great Doctor has done all the groundwork! Dr. Wansink developed a line of dinnerware cleverly called "Thinware." The Thinware sets are plates that were designed specifically in color, shape and size by Dr. Wansink to encourage less eating while promoting better eating. It's all about the portion and calories. Our bodies only know calories. It's important to realize that portion control doesn't work with just any small plate. The plate design and formula is sound and proven to work. You can find Thinware, custom "Mindless Cues" and fun items on Dr. Wansink also has developed a weight loss plan called the Mindless Method based again on the book "Mindless Eating" combined with his years of research on eating behaviors he call "Eating Scripts." The Mindless Method is designed to promote weight loss by assigning proven solutions unique to each person's eating scripts changing bad eating habits into positive eating habits, mindlessly. Check us out at "The best diet is the one you don't know you're on." - Brian Wansink
June 01, 2010
Sounds like a helpful book.
June 01, 2010
Sounds like a great book!  I've recently been watching quite a few food/eating habits documentaries (like King Corn), so perhaps I shall starting reading about such things.  I'm curious though, what kind of tips are offered in the book?  Have you adopted any of these practices into your life with success?  Thanks for sharing!
June 04, 2010
Thanks for updating, lady! And cool to see it featured :) I get smaller portions, but that's really interesting what you say about how you present the food. Another thing that I've heard about is tablecloth color.  Apparently, bright colors like red and orange make you hungry, while darker neutral colors like dark green or blue, aren't as appetizing.
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Mindless Eating: Why We Eat More Than We Think
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