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Centinela Feed

Chain of Pet Stores in Southern California

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The BMW of pet stores - Fun, Stylish and Reasonably priced!!

  • May 30, 2009
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I've come to love Centinela quite a bit and really can't remember shopping elsewhere in years...

It's a weekend ritual for me – wake up, jump on my beach cruiser (wicker basket intact) and peddle on over to this super cute pet store (which conveniently happens to have a deceivingly delicious breakfast joint nearby, Ham Supreme Shop). I've yet to have a bad experience at their Redondo Beach location and surprisingly look forward to my little commute.

Pricing & Savings: The fun begins each month, when Centinela puts out a catalog to those on their mailing list. After tearing open the flier, you'll find tons of helpful coupons including, 10% - 20% off your entire purchase and buy one get one deals on treats and toys. If you're lucky, your brand of food or cat litter will even be on sale, which means it's time to stock up. The coupons are always helpful, but the best part is the freebies! It's a surprise each month, but there is always a free offer for one dog and one cat product, anything from treats to squeaky toys to catnip to toothbrushes. I use what I need and happily donate the rest to local shelters. Though pricing here is comparable to most quality pet stores, the monthly coupons put them on top! 

Genuine Staff: When you walk into this place you are certain to be warmly greeted by the continuously amazing staff. You never have to worry about finding items, because the knowledgeable staff is always willing to point you in the right direction, give suggestions and walk you through your shopping trip to make sure no questions go unanswered. The staff goes above and beyond to provide attentive, helpful customer service, which can never be said for big names like PetCo & PetSmart, who often hire teens with an attitude and a lack of pet appreciation.

Perfectly Portioned Product Line: Unlike the big chain pet stores, you aren't overwhelmed by endless aisles crowded with products you don't need. Instead, the store carries only the best cat & dog brands of food, toys and supplies on the market, so you know you are bringing home quality products. They also carry a ton of alternative, natural, allergy formula and organic brands, often times essential for your pet's healthy diet. For instance, due to my cats allergies, the only cat food he hasn't experience negative reactions to is the protein rich, Evo Cat Food, which is luckily carried at Centinela. And conveniently, if you purchase a product your pet doesn't like, such as food or litter, the employees will let you exchange it, no questions asked.

**Just a little update
- Centinela recently upgraded their cat section, adding some new higher quality treats and toys. My kitties are loving it :)

Saving Lives: Instead of selling pets from puppy mills, Centinela believes in the power and importance of adoption. This is why you'll always find different rescue organizations there on the weekends. The adoption events vary by store, but if you go on the weekends it's a great place for entertaining the family, as you'll most likely run into the numerous kitty & puppy adoptions going on.

The Extras: Centinela often offers weekend-long store events filled with fun, food, and lots of savings! The events are a great opportunity to meet vendors, try out samples, and get personal attention on the benefits of new products. The weekends are also a great time to take advantage of the affordable vaccinations and micro-chipping services offered by licensed veterinarians on site (times vary by location).

If I had one tiny piece of advice for Centinela – it would be to go green and ditch the monthly cut-out coupons. Instead, simply offer a loyalty card that lets customers benefit from the sales each time they go.  If you live in the Southern California area and are looking for an enjoyable, stress free, quality pet shop with competitive prices and exceptional service, hopefully you'll be as satisfied as I have been!

Redondo Beach Location

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July 11, 2009
Oh, by the way I responded to your comment on my profile page. I DID put paragraph breaks in it but they disappeared when I posted it!
July 11, 2009
I wish there were one of these near where I live. Are there any places that rescue you from your dog! She thinks she owns me. :) and I guess she kind of does.
June 23, 2009
When I lived in Redondo I used to go to Centinela--it was awesome and they were so friendly and knowledgeable (sp?)! One time I got a flyer that profiled each of the staff with details about how long they'd worked there, their pets' names and favorite products, etc. I put the one of my favorite staff member on my fridge (unfortunately it eventually fell off and ended up between the fridge and the stove). Anyway, he was super cool and helpful and always in a good mood, unlike some store managers. I sorely missed Centinela when I moved to Silver Lake. Collar and Leash just wasn't the same thing. :(
June 24, 2009
That's really cool - I want a flyer too! I'm always pleasantly surprised at how smart and friendly the staff is. I heard they go through a series of tests before they can begin working there, which I think is pretty awesome for the customers. Maybe you should petition for a Centinela in Silver Lake :)
June 25, 2009
haha, actually I live on the west side now and go to Animal Crackers on Beverly. There's a Centinela on Robertson but parking is kind of a pain :P I do need dog food though so I might check it out!
June 25, 2009
Animals Crackers sounds cute, I've never been. If you drop by the Centinela on Robertson, I hope they live up to your expectations :)
June 04, 2009
I'm a long standing fan of both Centinela Feed AND Ham Supreme ; ) Makes me miss my old 'hood ; ) ... except that there's another location practically in walking distance of our current house too, yay! And with a 6 month old Mastiff, I'm a regular, needless to say.
May 30, 2009
@babymama and I have been going to Centinela Feed & Pet for several years now (ever since we adopted Dodici at the SPCA). The staff is always great and they're quick to carry your purchases out to your car. My only gripe is also in regards to the coupons. They used to accept expired coupons, but they seemed to have changed that policy. It's just really frustrating to have a drawer full of expired coupons and be unable to find the most recent set -- particularly when they always have the 10% off each month.
About the reviewer
Lisa Nativo ()
Inspired by her two rescued kitties Maxwell & Oliver, Lisa has spent the last 5 years devoted to animal welfare; volunteering for LA based animal rescue organizations, fostering dogs & cats in … more
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What began as a small store at 4307 Centinela Avenue in West Los Angeles called Centinela Feed & Paint, has evolved into a well known chain of 12 pet stores throughout Southern California, known as Centinela Feed & Pet Supplies. The stores specialize in holistic, raw, and natural pet foods, as well as a large variety of treats, supplements, and supplies for dogs and cats. The store is often praised for their outstanding customer service, employeeing staff who are both friendly and extremely knowledgeable.

All locations offer low-cost vaccination clinics and in-store events. Several locations also offer adoptions and grooming.


Beverly Hills

Costa Mesa

Culver City

Long Beach

Los Angeles


Rancho Palos Verdes

Redondo Beach

Santa Monica



West L.A


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