Media Relations Goes Social

3 Ratings: 4.0

2010 SXSWi Future 15 with Nathan Broshear

Event Description: Hilton D Tuesday, March 16 at 11:20 AM

Tags: Business, Events, Sxswi 2010, Tuesday March 16, Future 15, Nathan Broshear

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The Air Force uses social media?!?

Mar 17, 2010

by geekygirlAustin
posted in SXSW on Lunch

Rating:

Great quote (context = officers questioning whether social media allows too much information to be revealed): You've got a 23-year old kid in charge of a $50 million aircraft and you don't trust them with a facebook page?!?

Capt. Broshear described the Air Force's use of social media to coordinate flights into Haiti after the earthquake. They used SM to communicate how to file flight plans and then helped everyone get them submitted.

There is no longer a need to issue press releases. They just communicate what they need when they need and everyone else consumes it.

Awesome slide show to start the presentation, too. Nice job!

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