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Friends with Benefits: A Social Media Marketing Handbook

2 Ratings: 5.0
A book by Darren Barefoot

The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how … see full wiki

Author: Darren Barefoot
Genre: Marketing
Publisher: No Starch Press
2 reviews about Friends with Benefits: A Social Media Marketing...
review by . September 30, 2010
Social media has exploded in the last few years with millions of people using the various sources to connect with each other. Obviously, with that many people using the different ways to reconnect and connect with one another, businesses have looked to social media as a method to market products and services. Friends With Benefits: A Social Media Marketing Handbook by Darren Barefoot and Julie Szabo is an exceptional guide to assist with the online marketing game. This book provides tips, tricks …
review by . November 30, 2009
I know that I should do more social media marketing for my own business. I do some, but I don't really do all that I could.    The reason is that I have a distaste for spammy marketing. You know, "get 4 gazillion Facebook followers!" and all that sort of thing. The sleazy Internet marketers have really turned me off.    On the other hand, I am reminded of a young women who does Tweets for a few local businesses here. She announces restaurant specials, provides …
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