RNordman
"Well researched, well written concise analysis of this space"
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Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
A book by Paul Gillin
"Paul puts social media into plain old ordinary terms. As a consultant serving the real estate and construction industries, I highly recommend this book. It's easy to read and offers a mountain of useful information." —John P. Kreiss, president … see full wiki
Author:
Paul Gillin
Genre:
Business & Investing
Publisher:
Linden Publishing
2 reviews about Secrets of Social Media Marketing: How to...
Showing 1-2 of 2
I've resisted many of the tools of social media because they appear to be a huge time zapper. Yet repeatedly as I've experimented with the tools, I've found huge benefits and returns on my investment -- often in surprising ways. Paul Gillin is an expert in this medium and you can learn a vast amount of insight from the pages of SECRETS OF SOCIAL MEDIA MARKETING. And my resistance? It is rooted in my resistance to change. Gillin writes in the introduction, "Embracing change … more
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review by RNordman.
April 14, 2009
Paul wrote The New Influencers. This new book is a well researched and well written continuation of how he sees the marketing world still evolving. This book is so filled with useful advice and numerous links [...] that any review can not do it justice. Gillin's long history in the tech community makes him the correct guy to do this type of book. It is a clear easy compelling read.
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