Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media

1 rating: 5.0

A book by Liana Evans

Profit Big from Social Media: Strategies and Solutions That Work! Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical … see full wiki

Tags: Books

Author: Liana Evans

Genre: Business & Investing, Computers & Internet

Publisher: Que

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Social Media Marketing

Dec 16, 2010

by trbrady
posted in Cafe Libri: Reviewing Books & More

Rating:

Everyone seems to have jumped on the social marketing bandwagon. Everyone has a twitter account, is on MySpace, and has a Facebook page. After all, these days, that's how to get the attention of potential customers. Isn't it?

Online sites from forums and social networks through blogs and microblogs to bookmarking sites and link directories are indeed the latest great thing. However, just blanketing these sites with a lot of advertisements and press releases isn't going to help your sales. In fact, it might actually hurt them.

Social Media Marketing is one of the best social marketing books I've read. It's main message, yes social media is a great tool but it has to be used properly. Most people are following the same old strategies not realizing that social media isn't an opportunity to bombard people with advertisements. These are places where you can connect with people who use your products and find out what they like and hate about everything from your brand to the way your customer service treats people when there is a problem. Social media isn't so much about talking but about listening.

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