There's a lot around right now about social networking and marketing. Check out job postings and you'll see that companies that barely recognised the web a few years ago, are now asking that applicants show some savvy on social networks. Unfortunately much of the literature has not kept up. Again and again I hear small business owners ask "What is the point of Twitter?" Just about everyone knows Linkedin, but how many people know how to use it beyond the obvious? Facebook can be even more daunting for the uninitated. While many people can see that its a nice place to post pictures for your extended family, its uses as a marketing tool are less clear--especially if you have received more than one annoying ad--and don't intend to send any yourself.
The Digital Handshake explains some of the networks but, far more important, sets forth ideas on their strategic uses. The author's advice on netiquite and ways to add value to a community, as a way of getting to know people, is excellent. There's a lot in this book including the uses of blogging, social networks, microblogging, email, search engines and newsletters.
Most important of all, this book explains that social networks are excellent places for businesses to listen to their customers and clients. I enjoyed reading the author's ideas and found myself listing questions and suggestions to myself on communities and websites to check out. The book is relatively jargon free, which should be refreshing for the new user.
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