social media & friends A Lunch Community <![CDATA[YouTube Quick Tip by BaronSamedi3]]> Mon, 5 Aug 2013 12:10:51 +0000 <![CDATA[ Mystery, intrigue, romance, betrayal....]]> I didn't know much about the premise of this novel before I began reading, and for some reason I had in my mind that it would fit the form of the standard "ex-love vs. new love" scenario. Boy, was I wrong. This well-written little novel is packed with mystery, intrigue, romance, betrayal and so much more, and all the elements are nicely balanced; Grandy is never heavy-handed, as some mystery and romance novelists tend to be. I love the subtlety of this book; the plot lines flow out evenly, twining around themselves like the movements in a good symphony. And with each new revelation in the plot, the pages turn faster and faster. On several nights consecutively, I stayed up far past my bedtime reading it.

A brief note on the character of Caroline: I liked her. I could never BE her. When she discovers that her unfaithful ex-husband may be trapped in a cave, she feels compelled to push forward a search for him. I'd've left the guy there. But Caroline's personality--consistent throughout the novel--is one of gentle strength and thoroughly considered options. As such, I view her character as a true heroine.

I enjoyed this offering from Libby Grandy very much and look forward to reading more of her work in the future.]]> Wed, 18 Jul 2012 23:16:06 +0000
<![CDATA[Facebook Quick Tip by Sharrie]]>
I wrote a review of it (I know a bubble when I see one!) on the weekend after its listing looking for a price range of $25-28! It recorded a low of $26.83 yesterday (May 31) before a technical rebound at the close! 

So, what's next?!

]]> Fri, 1 Jun 2012 05:09:42 +0000
<![CDATA[ I know a bubble when I see one!]]>
Facebook had its IPO listed on Nasdaq last friday (May 18) making Mark Zuckerberg a $20 billion man! He rang in the bell for Nasdaq opening & his own wedding the next day (May 19). That makes Mark Zuckerberg not just the richest 28 year old on the planet but also the luckiest guy in the world!!!

So much about Mark Zuckerberg. He's a highly intelligent guy & I suspect that the ones who make the most out of this IPO is him since he got to choose to set a price that's now deemed to be too high by the market. At $38, Mark Zuckerberg managed to raise some $16 billion for the company and his dream and ambition. Morgan Stanley made some 1% underwriting fee out of this although they have probably lost a lot more by trying to support the share above its issuing price last friday, its 1st day of trading.

Never mind about Morgan Stanley. The heydays of investment banking are over with, we hope!!! Still, JPMorgan Chase has its fair share of limelight last week and probably upcoming weeks too. Not to mention one of Goldman Sachs' top men is being investigated for insider trading!

Back to Facebook. At $38, it's a PE of over 100! That's crazy if you compare it to those of Apple and LinkedIn. Does everyone has to own Facebook shares? As if Facebook hasn't owned enough of your time!!! It doesn't make sense to me. This is a case of hope and greed in the stock market, just like it used to be with tulips! Ok, may be Facebook has potential ... ways to monetize its 800 million users! That's in the "distant" future, is it not? If you think no, then you will be sorry today as it is now trading at $5 less than issue price and $10 off its high (a loss of some 14% from its closing last friday)! Who knows how low it will get? Probably around $25-$28?!

The stock market ... well, if you still believe in it, remember that scarcity rules! And, hopes and greed dominate. Sometimes, fear takes flight too! In this case, it's good to see it's not all in a frenzy!!! 

Greed is good, but only for Mark Zuckerberg!!!
As for Greece, God help them!!!

]]> Mon, 21 May 2012 14:52:29 +0000
<![CDATA[Facebook Quick Tip by Sharrie]]>
PE of over 100?! Forget it!!! Are you sure you're that good a friend with Mark? ;-)

]]> Mon, 21 May 2012 14:18:34 +0000
<![CDATA[Facebook Quick Tip by BaronSamedi3]]> Thu, 1 Dec 2011 23:47:42 +0000 <![CDATA[ Baab gives careful thought to friendship and technology.]]>  
Not being comfortable with phone calls to this person, the Facebook posts provided a means for me to have some contact. I am often more comfortable communicating by email than by phone. One thing that makes Friending by Lynne Baab so praiseworthy is that she encourages readers to recognize and respond appropriately to different communication preferences.
She rises above seeing communication changes in terms of good and bad: “Making blanket critical statements about the technology used to communicate today is pretty easy to do, while discussing ways to reflect love and compassion with various new forms of communication requires more creativity. The latter is urgently needed today” (49).
Throughout her wonderful meditation on the larger theme of friendship, Baab avoids the extremes of outright rejection of new technology and uncritical acceptance. She sees the potential benefits, “These means of communication can do much more than put relationships in a holding pattern until a visit happens. Like letters in years past, they can actually build relationships and nurture intimacy” (48).
As someone who cares deeply about relationships, and is intentional about cultivating them, Baab continually shows through the use of Scripture, personal experience, and interviews with a broad spectrum of people, just how good it can be. In particular, 1 Corinthians 13 and Colossians 3 are like frameworks that she uses to make numerous applications.
This is an excellent resource on relationships, and not just on the human level. It includes our relationship with God and how the faith that comes through him is worked out in our daily interactions. This book is a keeper for any who desire more meaningful connections.
Aside from offering a wealth of wisdom gained through experience and knowledge, Baab often inspires and writes beautifully. In writing about initiative, she observes, “Love carries its own reward. When we act in love, when we take initiative to show kindness and compassion, we are mirroring the character of God as shown to us in Christ Jesus. Every time we do that, we are participating in God’s work of transformation in us. Even if our act of kindness isn’t received very enthusiastically, we will be blessed if we trust that God’s love is shaping us into the people we were created to be” (100).
The book is by the author’s own admission not an exhaustive treatment on the subject. However, she does cover numerous subjects, some that seem quite novel to me. I don’t think I have ever read about rhythm and pacing in relationships. This looks at the frequency of our contacts. It includes knowing when to pull back or end a relationship. In such cases, “Keeping compassion and kindness on the front burner, even when making a decision to step away from a friend, limits engagement in destructive practices like gossip” (149). This is important because friendships sometimes blossom again.
In the latter part of the book, Baab makes liberal use of a study contained in the 1992 book by William K. Rawlins titled Friendship Matters. The study explores contrasting components of a relationship, such as instrumentality and affection, or independence and dependence. For example, “William Rawlins believed that a friendship with a strong component of affection will be stronger than a friendship focused primarily on function (instrumentality)” (139). On the other hand, Baab reminds us of a point made by C. S. Lewis “that shared interests can function as a foundation for friendship” (139). These and other dialectic comparisons make for fascinating exploration.    
Each chapter concludes with helpful questions for reflection, journaling, discussion and action. The appendix includes more of the same, grouped by category, on topics not covered in the book.
It shows what a vast subject this can be and an important one. Relationships, as mirrored in the Trinity, are at the heart of the Christian faith.]]> Sat, 29 Oct 2011 16:05:27 +0000
<![CDATA[ Sams Teach Yourself Foursquare in 10 Minutes]]>
For those new to Foursquare, it is a game. It could be best described as a geotracking game where your own physical movements are part of the game play. For instance, if you go to the corner store, you can check in to that location on the app. Then, you head off to a restaurant and check in there. Each time, you check in you gain points and given enough points you earn badges and titles such as Mayor of McDonalds.

For a brick and mortar business, I can see the promotional value of Foursquare. You can reward regular patrons with special offers. Some may even come in more frequently if there's a bit of competition. Plus, it adds a bit of fun to the everyday. Apart from a few free deals and maybe a buddy texting you saying he's right around the corner, I can't say I see the fun for individuals though. Plus, the potential privacy problems scare me more than the description of the game intrigues me.]]> Mon, 12 Sep 2011 12:00:00 +0000
<![CDATA[ Branding Yourself]]>
No matter whether you work for someone else or own a business, it's important that your actions (including online content) reflect who you truly are and what you want others to know about you. Branding Yourself takes you through the process of defining your brand and then using social media to promote and strengthen that brand.

Branding Yourself is presented in a semi-informal way, almost as if the authors are tweeting and conversing online. It's a great example of real meaningful conversations that engage readers. I hope newbies take note. Far too often, when people are introduced to social media they try to strong-arm their way trying to reach as many people as possible but providing very little value. It's rather like those annoying guys at conferences who think that the aim is to get rid of a pile of business cards.]]> Mon, 12 Sep 2011 12:00:00 +0000
<![CDATA[ When sharing can get out of hand!]]>
So, I'll keep this short and simple. My take on Facebook.
I had an account on it for many years but I hardly logged in. The main reason being I don't really know a great many who are on it and I was residing in China for the last 4 years, I was logged out of it. It's banned!

Now that we got over that, let's talk about Facebook, from my perspective:
  1. More than 1.3 billions Chinese are technically not on it,  unless one bypass the great firewall.
  2. It's too time-consuming and not much real/decent work can be done when you're on it!
  3. My few friends whom I got to know from are on it, hence, I'm on it just to keep in touch with them :)
  4. 2 great features - sharing of photos and videos (easier than any other sites! I was surprised I could just add Youtube links without having to copy the embed codes!). Not mine though, but I snooped around others' quite a bit, hehe...
  5. It's Facebook, one of the major social media sites. No one can afford not to be on it or at least have a working knowledge of it!

That's it... stay connected but stay out of it when you've got work to do!

]]> Mon, 11 Jul 2011 13:22:12 +0000
<![CDATA[ Google solves the Frisbee problem]]>
If this sounds familiar, you're going to love Google Music, a new service from the company that brought you the Internet, made you pissed off with wherever you actually work, and generally produced everything that was warm and friendly in the last decade.

The incredibly large brains at Google have combined their collective IQs to solve this and other problems including:

  • Division by zero (easy)
  • Making Microsoft soil themselves (medium)
  • Fixing Saturday Night Live (virtually impossible)

Seeing the Frisbee-less masses has made Larry Page sad. As with many of the things he thinks about in the shower and bathroom generally, there has been a subsequent leap in the PageRank of anything to do with Frisbees and throwing things generally. Google engineers found three ways of addressing the oh-too-common Frisbee issue:

  • Install Frisbee dispensers in 100 feet intervals in every park in the country
  • Get car manufacturers to add Frisbees in a sort of car-ish version of Dell's bloatware.
  • Find other common useless discs that can act as Frisbee substitutes.

The first idea was seriously considered, since the Google Streetview prisoners could install the dispensers while driving mindlessly around the world. For those who don't know, the Streetview prisoners live like the cast of Lost, roaming aimlessly around the country in modified Priuses (Prii?) like UPS workers without packages, so this solution made a lot of sense. The second choice almost made the cut except that the Frisbee thing got confused with some green energy initiative and was shut down by GM. 

Finally, Google decided that the simplest, fastest way was to make the existing job of CDs pointless - or "reimagined" in the words of Disney. The result is that all of us now have several hundred Frisbees available in our homes, cars and closets. Even friends owe us Frisbees they never returned, and your local Borders will be crapping out Frisbees like a shot-put machine having a seizure.

So once again, we are all indebted to Google and can only dream of kissing the seismically-large foreheads of its Megaminds Larry and Sergei. Now if only I listened to music, I could tell you what it does.]]> Wed, 1 Jun 2011 22:03:59 +0000
<![CDATA[ Mao's Wall and Social Media, sustainability of the human experience.]]> (When you read the following, please note I advocate for a learning revolution through digital media in China, not a political one; I want the Chinese people use their digital information infrastructure responsibly for the purpose of overall Human Sustainability; while I do not endorse violence as a form of opposition, I do believe there are human rights issues need be addressed in the Chinese criminal defense process related to Sustainability; I simply ask for the Chinese People, a fair and reasonable defense infrastructure to reduce corruption and improve cost efficiency for government programs; got my fingers crossed.)

The role of social media in the environmental movement, or any movement a all - Egypt, Iran, China, etc. - is about starting a conversation, building a community learning/knowledge platform, and generating activities from the grassroots up to really challenge the status quo and make a difference.

I consider the “Discussion Boards” that started the violence of the Cultural Revolution in China, and subsequently sent thousands to death or re-education camps (my father included), a form of Social Media.

But today, in the US and most of the world, we have a lost sense of social media intricately combined with the powers of the Internet and various computing devices. In much of the US, social media is trendy, high-tech, and sometimes about nothing with significant substance: what did Kim Kardashian have for lunch today?
Social Media, to me, in the truest form, is about bringing people together on a topic and uniting the consensus to overturn the established norms put in place for the benefits of the few, the rich, the careless. Social Media is about using our high-tech devices to generate a collective and existential question we must ask ourselves: where do we see ourselves in the future as a specie, a steward of Earth.

There are company sponsored social media/marketing campaigns structured around products or single sided political messages. I call these "peer review for profit" social media, (and these are entirely different from “Social Media” that challenges authorities, overthrows governments, and advocates for those who are voiceless). This type of “Social Media” is part of the established norms for the benefits of the few, the rich, and the careless. This is the kind of social media that influences the masses who stands for nothing, who will fall for anything.

On the other side is the type of Social Media that makes social media sexy and dangerous. This is the kind of social media that exist not for the sake of politics or product sales. This is the Social Media in ListServs of human rights lawyers for China; this is the Social Media in private forums for scientists to discuss their views on Sustainability; this is the Social Media on Twitter that raised over $70,000 for cancer research in one day. This is the kind of Social Media that gives our conversations substance, helps us learn and grow, and get us away from our daily routines to do something good for our society. 

I learned from a good friend, Susan Bird, that a conversation can change the world. Many marketing professionals and the so-called social media and marketing companies often miss this very point. Social marketing and viral marketing is effective not because technology has made it so, but because technology made that conversation available. But a conversation is not enough to start a movement. Conversation means nothing if there is no substance and no meaning. The Internet is littered with unnecessary conversations these days. The unfortunate thing is we have wasted so much time paying attention to this useless information. Let’s face the reality: gossips and rants will never solve the challenges we face in world hunger or global warming. I am guilty of frivolous rants and I am working on changing that.  What we need is a Method in the Madness. Our job and responsibility is to stop this deterioration and help generate positive learning via Social Media and technology.

So to me, Social Media is not about technology, not about trends, not about meaningless things that does nothing for the Human Experience. To me, Social Media is about a Conversation, about Learning, about making a difference – for our environment and for our fellow human beings; for Earth.]]> Mon, 11 Apr 2011 21:39:22 +0000
<![CDATA[Social Media Quick Tip by Linda0507]]> Fri, 4 Mar 2011 02:53:22 +0000 <![CDATA[ Ragequit! I'm outta here!]]> Global phenomenon? Yes. A scourge of every day life? Absolutely. Here's why you should follow my example and pull the plug on Zuckerberg's narcissistic ego-porn site.

So today I took the leap and unfriended myself from Facebook, which is ironic considering that I spend a major part of my time helping clients buy social media advertising - it's like being the drug dealer who won't touch the stuff. And it does strangely feel like I've disconnected myself and entered a social networking wilderness, but actually it's a step that I think more people should consider.

1. Zero privacy

Apart from Facebook's own checkered history with privacy, the truth is that you're providing endless amounts of personal detail for very little reason -- just take a look at Facebook Advertising to see how this works. While they do have privacy controls, Facebook just doesn't work as intended if you use them: it's like going to a cocktail party with duct tape over your mouth and a bag over your head. And with the proliferation of Like, Share and Connect buttons everywhere, there's never been a better time to create a permanent public record of your surfing habits.

2. Look at me! LOOK AT ME!

My opinion of certain friends has been on the downward slope as they've basically spammed my news feed with utter crap. 400 pictures of flowers in Thailand. 300 pictures of hugging strangers while getting drunk. A photo of the entree I ordered last night. It's so unbelievably pointless but more importantly it's annoying. It appears that some of the people I know have dangerously narcissistic tendencies (which is ok now since it's technically not a psychological disorder anymore).

3. One Platform To Rule Them All

I'm all Open Source-y and have a major suspicion of any technology that attempts to implant itself as part of the core Internet eco-system. If email only ever had one provider, like AOL, we'd still be using dial-up - it's healthy that there were thousands of competing email systems, yet the system worked just fine - and evolved quickly too.

Facebook aims to be a required part of your Internet experience, which is counter to way it should work. There need to be a range of competing systems that interrelate with the effectiveness of email. Although there are other Facebook-type sites, these are clones and you have to choose one to use rather than any. 

4. Shallow relationships

In many ways, sites like do a much better job than Facebook. It takes hard work to write reviews, read others' reviews, and develop opinions. It doesn't take hard work to take a picture of my cat. I often feel I have a better insight into the personalities of the many excellent Lunchers here than people I've known for years who post inane Twitter-length comments about having a cold.

It also has a chilling effect (I love that phrase) on seeing people who haven't physically met in a long time, since you casually know what's been going on in their lives through Facebook. It's a shallow replacement for the real thing.

5. Goldman Sachs is here

The world's favorite vampire squid is now involved, which surely must be a sign to move on. One of the big proponents of Internet Bubble stocks a decade ago, the investment banks are readying themselves for Round Two of the great Web "Pump & Dump". We're talking trillions of dollars again for a company that doesn't actually produce anything, so I'd rather not be part of the calamity when it gets IPO'd to death and then crashes and burns. If that seems unlikely now, it also seemed unlikely last time too.

In shutting down my Facebook account, I'm putting the social back into social media - visiting friends for dinner, seeing family in the flesh, and spending time talking to people. I don't need virtual gifts, Mafia Wars or 50 updates an hour on my Droid to be part of my network. And while I think there are many websites that help develop friendships and your knowledge of things you like - and it's one of the great benefits of the web - Facebook isn't one of them.

I hope you like this review by sharing it on Facebook. :-)]]> Thu, 20 Jan 2011 21:15:50 +0000
<![CDATA[ Social Media Marketing]]>
Online sites from forums and social networks through blogs and microblogs to bookmarking sites and link directories are indeed the latest great thing. However, just blanketing these sites with a lot of advertisements and press releases isn't going to help your sales. In fact, it might actually hurt them.

Social Media Marketing is one of the best social marketing books I've read. It's main message, yes social media is a great tool but it has to be used properly. Most people are following the same old strategies not realizing that social media isn't an opportunity to bombard people with advertisements. These are places where you can connect with people who use your products and find out what they like and hate about everything from your brand to the way your customer service treats people when there is a problem. Social media isn't so much about talking but about listening.]]> Thu, 16 Dec 2010 12:00:00 +0000
<![CDATA[Flickr Quick Tip by KristiSauer]]> Sat, 4 Dec 2010 21:22:28 +0000 <![CDATA[ Old Friends, New Friends, And A Few People You'd LIke To Forget]]>
I believed that those few select people (six friends total), would be my entire world on Facebook. Soon enough, however, I started getting friend requests from people I hadn't seen since high school or college. Knowing them, I decided to approve their friendship and quickly found myself chatting with them about their new families, their new homes, and their new careers.

In a very short amount of time I accumulated around seventy or so friends. All of them (excepting the original six) were people that I knew from my real, blood and bones life.

It was after these seventy people that things started getting weird. I began "liking" pages on Facebook that pertained to my interests such as science fiction, movies, and the New Orleans Saints. All of a sudden, complete strangers started wanting to be my friend supposedly due to sharing my interests. A few of them were obviously spammers hoping to attract me to their website because they all had similar canned friendship messages attached to their request. They also usually included a profile photo of a scantily clad girl who looked to be somewhere in her late teens (Why don't they ever use a photo of a scantily clad late 20's/early 30's woman? That's more interesting to a guy my age. Oh well, I guess that belongs in another review!).

Anyway, after sifting through and denying all of the nineteen year old hotties wanting to be my friend, I was usually left with a bunch of people who I knew absolutely nothing about. Some of them had public profiles with access to tons of personal information about them. It scared me to be quite honest with you. Needless to say, I denied all of them as well.

As time progressed, friendship requests started to slow down. I picked up a few new friends here and their after befriending them in real life, and thanks to Facebook's security features, I can actually block a few of the friends that I don't know that well from seeing certain parts of my profile, especially pictures of me and my family.

Ironically, many people who wouldn't say two words to me in high school or college seem to want to be my friend now. This is a very strange phenomena to me. One of my old bullies tried to friend me as well, but I simply denied his request. Sure, he might have changed and matured with time, but one thing I've learned is that the more things change, the more they stay the same. In other words, once a meathead, always a meathead!

I've also found that I tend to talk more with the friends I've made in the past five years and rarely talk to old friends from high school. I can only guess that the reason this is is due to the fact that I have more in common with them than my old high school pals.

As a rule, I only accept friend requests and do not usually send them to anyone. Maybe that's strange, but I look at it this way: If a person wants to be my friend or reunite from days gone by, they'll get in touch with me. Perhaps it is due to the fact that I'm not a big fan of being turned down for friendship requests, but have no problem denying others!

Overall, Facebook can be a very useful tool to get back in touch with people you've lost contact with. It can also help you keep up with your current friends and plan times to get together. And if you're into science fiction conventions like I am, Facebook can help you get in touch with people in the know in that community.

I like Facebook. I use it almost everyday. I never thought that I would, but it has become a key part of my life. Besides, Facebooking someone sounds a lot cooler than "tweeting" them!]]> Sun, 7 Nov 2010 02:27:14 +0000
<![CDATA[ Good way to get started on a cohesive marketing strategy for your small business...]]> How to Build Buzz for Your Biz: Tap Into the Power of Social Media, Publicity, and Relationship Marketing to Grow Your Business by Wendy Kenney this weekend, and it's a very good handbook for small business marketing. The reason I say "small business" is that most of these techniques cost little or nothing to utilize, and the returns can be quite high. Businesses of any size could (and should) be doing these things, but generally it's the small operator with little excess cash flow who is struggling to be heard in the market, and that's where the book focuses.

Section 1 - Back to the Basics - Building Your Business Marketing Plan: Who's Your Ideal Customer?; Give 'Em What They Want, When They Want It; Girls (and Boys) Just Wanna Have Fun - Adding Value to the Experience; How to Reach Your Ideal Customers Now That You Know What They Want; Getting Customers Is Easy with Your Marketing GPS; The Big Marketing Mistake Business Owners Make and How to Avoid It
Section 2 - Social Media Marketing: How to Use Social Media to Build Buzz for Your Business; Knowing Where to Begin; Your Social Media Marketing Strategy; How to Use Twitter Effectively; How to Use Facebook Effectively; Your Website, the Doorway to Success; Blogs - From Yellow Pages Ads to Diaries; Get Listed and Get Results!; How to Get 9,000 Visitors on Your Website or Blog in Just One Day; Video Marketing - What's the Big Deal?
Section 3 - Publicity: 15 Ways to Generate Successful Publicity; Put Your Knowledge in a Book; Hold a Contest; Celebrate a Special Holiday or Create Your Own; How to Write a Press Release That Works; Sponsor a Good Cause; Give Away Free Samples
Section 4 - Relationship Marketing: It's Who You Know; The One Marketing Tool That Explodes Your Profits - Guaranteed!; How to Profit from Association Memberships
Section 5 - Where We're Headed: Mobile Marketing - the Future of Marketing Is Here
Appendix A - Twitter Resources; Appendix B - Monitoring Resources; Appendix C - Blogging Platforms; Appendix D - Directories; Appendix E - Press Release Websites
About the Author - Wendy Kenney

Kenney packs a lot of information in a relatively few number of pages. I've read entire books devoted to just one of the topics listed above. There are pros and cons to that. The good thing is that for someone who is just getting started on something like Twitter or Facebook, you won't get bogged down in the minutiae. On the other hand, there are a number of nuances to these tools that can't be covered in just a few pages, and thus you risk making some mistakes along the way. But I'd contend it's generally better to get started and make a few mistakes, rather than do nothing for fear of not being perfect.

If you already have a background in social media tools like blogs and Twitter, you will probably know most of the information in section 2. But even though I fall firmly into that category, there were still a couple of ideas I gleaned from the material. I would also venture to guess that there are plenty of other things to learn in the other sections (I know I certainly did). With Kenney's upbeat and positive style, the chapters are easy to absorb and apply to your own situations.

Bottom line, How to Build Buzz for Your Biz is a good choice for getting started on a cohesive marketing approach for your small business. And even if you think you know all this already, you'll probably still pick up an idea or two that would more than pay for the cost of the book.

Obtained From: Author
Payment: Free]]> Tue, 26 Oct 2010 02:35:49 +0000
<![CDATA[ Excellent Handbook for Social Media Marketing]]> Friends With Benefits: A Social Media Marketing Handbook by Darren Barefoot and Julie Szabo is an exceptional guide to assist with the online marketing game. This book provides tips, tricks and real-world case studies that show how you can use social media to increase your company's online visibility and Web traffic and win over online influencers. Regardless if you are familiar with social media or just beginning to enter the waters of this daunting ocean of sites such as Facebook, Youtube, Twitter, Digg, Myspace, Flicker, and all the others, this book will guide you through the waters and help you steer a course to effective online social media marketing.

The book begins with a short introduction that explains a bit about the book and who it is for. It then goes into chapter one which describes just what social media is. This is a great introduction regarding the explosion of sites now called social media and how the communities formed. Chapter two delves into RSS feeds and readers, Blogs, and how to get ready for social media.

Next, in chapter three, the authors provide a lot more information about blogging and interacting with blogs that others write. The fourth chapter focuses on netiquette, or as the others say, Miss Manners for the Web. I thought this was a very important chapter, because if you don't follow the acceptable rules of social behavior on the Internet, your efforts at marketing will surely fail.

Chapter five focuses on devising your pitch, while the next chapter shows you how to measure your success and monitor the Web. The authors provide a lot of useful resources and tools that you will be able to use. The next couple of chapters discuss the risks involved with social media and damage control in the digital age.

The next chapters focus on some of the most popular social media sites and how a person can use them for marketing purposes. These chapters are great for people that have not used these sites yet, and the authors help you understand how they fit in an overall marketing strategy. Even if you are familiar with these sites and using them, there is good information in these chapters. They include: Does MySpace Still Matter?, Understanding Facebook, Video Marketing with You Tube and Other Video Sharing Sites, The Twitter Revolution, and The Power of Crowds: Understanding and Participating in Online Communities.

There is a lot of information in this text. After reading it, I'll now go back and use different parts of the book depending on what I'm working on. I also like the philosophy the authors put in the book, because I agree with them that this philosophy will be important regardless of how the social media sites and programs change and evolve. The authors also provide a short recommended reading list of books, blogs and websites.

If you are wanting help navigating the waters of social media marketing, Friends With Benefits is a great resource and handbook to help you along.

]]> Thu, 30 Sep 2010 18:17:33 +0000
<![CDATA[Facebook Quick Tip by tracybb]]> Fri, 17 Sep 2010 16:34:16 +0000 <![CDATA[ You are selling to communities and/or tribes - like it or leave it]]>
Companies usually have a mix of two communities, defenders of the faith and seekers of the truth. You certainly do not look for innovation from defenders.

Peter Drucker, " Because the purpose of a company is to create a customer, the business enterprise has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business. ( Sound like any place you worked? "

A hypersocial enterprise will require - new salespeople. new sales metrics, better integration of all customer touching areas (and their data), seeing fewer one to one sales but more one to tribe sales, salespeople with new skills,

Bill Joy says that their are always more smart people outside your company than within it. (So the tribes can conttibute a a big part of product dev and innovation) Dev can not ignore the reaching out of marketing to the tribes.

Breakthrough products will not come out of committee. Henry Ford always said if he gave people what they wanted he woudl have produced a faster horse.

HR must change and in a big way with HyperSocial.

Owners of big communities/tribes will monetize through becoming "brokers" e.g. facebook.

A valuable but not an easy read. Could have used an aggressive editor, but leaders need to read this stuff. I am better for reading it.]]> Fri, 10 Sep 2010 12:00:00 +0000
<![CDATA[Facebook Quick Tip by Sean_Rhodes]]> Mon, 19 Jul 2010 21:07:30 +0000 <![CDATA[Twitter Quick Tip by theKENnection]]> & even makes for quite the effortlessly enjoyable tweeting experience.]]> Mon, 5 Jul 2010 11:56:43 +0000 <![CDATA[Facebook Quick Tip by sama89]]> Sat, 3 Jul 2010 14:52:21 +0000 <![CDATA[Twitter Quick Tip by artjipson]]> Fri, 25 Jun 2010 03:30:31 +0000 <![CDATA[ Social Media as a Tool for SFCG]]>, so-whether we want to admit it or not- we're part of the Social Media "fad." Or is it really just a fad? This YouTube (more social media!) video gives us a very direct look at how Social Media impacts our lives. I suggest that everyone check it out, and then continue reading my review.

SFCG and have very similar philosophies. Search aims to "understand the differences and act on the commonalities," while's founder, J.R. Johnson, describes Lunch as a tool "to make the world more thoughtful and tolerant by showing people their shared common ground." (Source). Lunch is designed to bring people together by rating things ranging from fruit to books to political leaders and by reviwing these topics to state their opinions, hoping that others will agree, thereby making a connection and perhaps a friendship. This got me to thinking- isn't that what all social media aims to do? We friend people on Facebook based on two things- if we know them personally and if we are both avid Twilight fans (for example!). YouTube helps users share their love of Lady Gaga by allowing her music videos to be posted. You follow the World Cup 2010 Twitter so you can talk with other fans and share tweets. Even match-making sites are designed to find people's compatability- which may lead to a romanic connection,or maybe just a platonic one. So, here's stating the obvious:

All social media leads to COMMON GROUND!

Now, lets connect this to the SFCG organization. Search uses a variety of social media mediums to get word out to the public about current national and international issues and events. We have a blog, a Flickr, a YouTube channel, a Facebook page, and now a community! By joining social media sites, we are all already contributing to finding common ground in our own lives. We here at Search hope that this will contribute to a worldwide change in the concept of conflict and how to properly approach it. Please check out the links above, support Search in their pursuit to do worldwide what we do in our own lives- find common ground.]]> Thu, 17 Jun 2010 15:40:34 +0000
<![CDATA[ Remember Me]]>
In 2005, a guy in a college dorm named Mark Zuckerberg created a website he called Facebook.  This was shortly after a place like Myspace was already incredibly popular and snatching headlines.  At first when Facebook was established it was a way for the student body of his college to keep tabs on everyone.  To figure out what was going on around campus.  Shortly after that the site expanded to being open to primarily college students.  Upon first joining Facebook in 2005 my first thought was more along the lines of, "What's the big deal?"  It seemed exactly the same as Myspace back then.  Albeit it was a little neater and I didn't have to worry about someone putting so much crap on their page that it would freeze my computer.  At first it was easy to dismiss Facebook.  After all, in 2005 it didn't have all the same features it has now.  Now Facebook is a huge global phenomenon.  With over 500 million members, Facebook is easily one of the fastest ways to connect to the world outside of your core friends that you'd see in real life.

In 2006, Facebook's first big expansion was that it started allowing High School students to join.  This move, like so many others Facebook would make in the future, caused controversy.  For example, there were college students whining that it was their hangout spot (oddly enough THAT seems like a whining high school student's complaint) and that they had no business being there.  Looking back on it now, that just seems silly that there were ever any complaints at all.  Other complaints surfaced when the site opened up to allow everyone to join.  Facebook was suddenly more public than it had ever been.  And in his early 20's Mark Zuckerberg became a billionaire.  He went from someone making a website in a dorm, to being CEO of a giant social networking corporation.  Facebook is now one of the most visited and busiest websites on the internet.  Most of you here have a Facebook profile.  And I bet if given the time and energy, I could find most of you.  And ALL of you could probably find me without problems.

The process of signing up has changed from when I first joined in 2005, but I have an idea.  When you first join, Facebook waste no time in getting you connected with other friends.  When you register an email you can go right into things and figure out who else actually has a facebook page.  Because it goes into your email and suggests people based on this.  Those who already have a Facebook will come up instantly.  Afterwards you can invite other people in your box and then you can actually start browsing the site looking for people.

Of course, looking for people is no fun if you don't fill your profile with such things as maybe your hometown... perhaps even some of your favorite books, movies and musicians.  Facebook can go a little far in asking you what you want to place on your profile, however.  Listing off your favorite books and even your hometown is fine... but the site also has an option for you to display your phone number, your AIM ID or MSN Messenger ID (along with any other messengers)... and even your home address.  The last of this all seems like it's asking for a bit much.  Facebook has always been running into criticisms involving privacy.  When you register, for example, your account is public by default.  This wouldn't be such a problem if Facebook didn't insist on making the navigation through your privacy settings so tedious and annoying.  It's not horrible, but considering how easy it is to do everything else on Facebook, it's strange that the privacy settings, of all things, actually requires work on your part.  And much of what you find in them are pretty vague.  You can, at least, preview your profile from an outside view.  That doesn't make it any less annoying when trying to go about your privacy settings.

According to Zuckerberg, the point of Facebook is to be more open anyway.  And Facebook has always been pushing for that.  In 2007 Facebook introduced the News Feed option.  At first it got a lot of people protesting.  At the time, however, Facebook only had ten million members and a good portion of them were upset that now just about every action they did was broadcast to their friends.  In spite of everything, not seeing your friends status updates now seems like something you couldn't live without.  The News Feed, in spite of a lukewarm reception, became something many users appreciated because they now no longer had to go to each friend's profile individually.  Likewise, users are able to choose which updates show up on their newsfeed... and if you do something that you don't want people to see, you can remove it.  The News Feed actually didn't turn out to be so bad at all.  "What people want isn't complete privacy," Zuckerberg told TIME Magazine, "It's that they want control over what they share and what they don't."  And Zuckerberg is right.  There are some people who will hold nothing back on Facebook.  They'll post as many pictures as they can find.  Put anything in their status update.

When people post on their wall or something on the news feed comes up, you're able to "Like" that person's status activity.  This is really awesome to give your friends some recognition, but for the most part it can be annoying if it's someone who has a lot of friends.  The moment you comment on someone's status or "Like" it, you will get a notification any time someone else comments on said status or likes it.  This is fine when there aren't that many people.  But when someone has say... 1,000 friends it can be annoying that you simply "Liked" someone's status but then you have to hear what 200 other people are saying about it.

There are also many many MANY different pages on Facebook for anything.  There are standard likes such as liking "Video Games" or liking a specific movie or celebrity.  To the strange pages such as, "I Bet This Pickle Can Get More Fans Than Nickelback" (oh it's a real page) to the downright bizarre.  Groups that are, more or less, simple statements such as, "People Who Sleep Because They Go to Bed Late for No Reason."  This is all crazy stuff.  And there are literally millions of these pages with anywhere from hundreds to millions of people liking them.  And they all operate as your own profile does, only someone has to monitor them and update them regularly.

There are also plenty of applications on Facebook that will get your profile information to work.  Things such as figuring out which crazy author you are, or what color your soul is.  Usually little stupid quizzes that are there for the sake of fun.  There are other more daring applications as well.  Not to mention games... such as Mafia Wars or (ugh...) Farmville.  And people take these games quite seriously.

And everything you do on ALL of these things can be displayed on your own profile page.

It begs the question just whether or not we've ever truly experienced privacy before Facebook.  What I mean by that is before it's not like you had the option to tell the world anything and everything.  Privacy was... well... a default thing.  It wasn't that your life was private... it was actually that you just couldn't get it out there.  Facebook has definitely changed that the line between what's appropriate to share and what isn't becomes blurred to some users.  And yes, businesses and such will now take time to look at your Facebook profile to see what it is you've done.  So will the police.  Underage and you're caught in a photo with a beer in your hand?  That's enough for the police to charge you with underage drinking.  Likewise, you could probably lose your job or lose consideration for a job thanks to things you put on Facebook (or the internet as a whole... if they find it).  It's not that people don't like their privacy, it's that those of us who were prone to being open in the first place, just never had that expressive outlet without, you know, being famous.  And yes, people can post a little too much on Facebook now, and things are a little too open for certain people.

The expansion of Facebook has made it's way into changing the internet as a whole.  Go to just about any webpage now and you have the option of connecting to Facebook or sharing certain things on Facebook.  Many websites let you connect with Facebook and log in that way as opposed to logging in with a different username at so many different sites.  You can connect with your Facebook profile and do it that way.  This means on some websites you don't even have to go through the hassle of registering.  Not when you can just use Facebook Connect.  You should all know what Facebook Connect is. uses it too. 

It goes even further, though.  Everyone, of course, knows about "liking" something.  This has also expanded to several different websites.  Go to a website like the IMDB and go to any movie and you can choose to "Like" said movie and it'll show up on your page telling all your friends you like it.  You can "Like" a whole website, if you so choose.  And, of course, you can share what you find.  Almost every website, every youtube video gives you the option to share what you've found with others and it somehow pops up on your page.  You no longer have to go through the hassle of embedding videos from youtube.  You can simply choose to share it now.  The same is also true of certain news stories from websites and even when you leave comments on a webpage.  Some of you have no doubt noticed that when you leave a comment or review on Lunch you're given to option to put it on your Facebook page as well (assuming you're connected).  

How well does this work for Facebook?  Very well.  Thanks to this word about many things can travel fast.  Let's take a simple example.  Many of you have probably seen people post status updates like, "Facebook will start charging," or joining groups that say something like "Facebook will start charging you ten dollars beginning in ___________"  The blank is left for you to insert a month or a date.  It should be pretty obvious it's a hoax, but people believe it constantly.  Facebook doesn't have to charge members in order to generate revenue.  Because even their ads are designed to cater toward... well... you.  Facebook does what's called "suggestions."  It uses your profile information, your likes and your friends (yes, your friends) to decipher just what it should advertise to you.  I, for example am a big gamer, a big Stephen King fan and a big movie fan.  I decided to like Video Games.  Suddenly my page was flooded with advertisements for video games.  I decided to like Stephen King and now I get ads for his books, or group suggestions for his books.  Oh, but it goes deeper.  If a certain number of friends "like" somethig the website just might suggest that YOU like it too.  Because if you and your friends share similar interests... then perhaps you just might like what they like too.  In short, Facebook charging you would be a bit risky for their revenue if suddenly people stopped coming to the site because they started charging.  The same rumor pops up on Myspace all the time (and I'm guessing Twitter, but I don't tweet).  Facebook works out because it happens to go beyond just Facebook.  When you can go to different websites and log in with what is essentially a universal ID (your Facebook profile) and when you can put ANYTHING on your Facebook page from ANY website, then it's easy to see just how Facebook became such a huge juggernaut.  Very few websites can do it.  And when they do, they can't do it the way Facebook does. 

This is another reason why it's so easy to be interconnected.  For some Facebook is a shortcut.  Not to get to knowing friends, but in terms of connecting with the rest of the interweb without having to explore it extensively.  Why search for a specific Youtube video your friend told you about when you can easily find it posted on their profile?  It's easily one of the best things about Facebook.  Just that there's so much you can do with it. 

This does cause some controversy, however because it brings about the question just what exactly your profile information is being used for.  Creating personalized ads isn't really so new.  Google does the same thing, creating ads that cater toward what you might've searched for in the past.  With Facebook, however, it means that what you've posted on your page is being used... but not exactly with your permission.  As I've said before, Facebook has had a lot of controversy concerning privacy.  Not just because you run into people who post a little too much about themselves, but because there have been times when Facebook has gone too far in using your profile information for the sake of getting advertisements catered toward you.  Sometimes the applications you use will also pass along some of the info in your profile to advertisers. 

If there's anything about Facebook that might urk me, it would be that there's no really definitive blogging feature on the site.  You can post "notes" that will be hidden in the corner of your profile page.  And unless you decided to tag a billion people (who aren't even in it) no one will read it.  Your friends can't really subscribe to your notes like they would a blog either.  You simply have to hope that they pick it up from your news feed or something.  It's just not as user-friendly as the blog feature on sites such as Blogger, Livejournal or even Myspace.  With all the incredible things Facebook can do... giving you an easy to use blog is surprisingly, not one of them.  It seems to be making steps in that direction, at least.

Likewise, Facebook isn't free from Spam or Viruses or anything like that.  It's not uncommon to get friend requests from fake profiles or for a friend's account to start sending you bizarre Spam such as an invite to receive a free iPad (or Macbook, Wii, Laptop--whatever!).  It happens.  Facebook is not immune to the horrors of the internet.  You're gonna get the good and the bad. 

The last thing about Facebook that's interesting is the chat mechanism.  Thanks to this little thing you can chat with friends who happen to be logged onto Facebook at the same time as you.  The problem is that it's as basic as it gets.  There are also some issues with it.  Sometimes your friends will get an IM from you but won't be online (because they didn't log out but perhaps closed the webpage and are browsing around elsewhere... or YOUR Facebook account doesn't realize they've logged out).  It's a great way to connect and talk to people who may not be directly around you... but unfortunately IM programs such as AIM, MSN Messenger, Yahoo, Google Chat are far far better about this than Facebook ever will be.  And with programs such as Trillian able to connect to your Facebook account, it's just a lot easier to use one of these applications than it is to use the Facebook chat directly on Facebook itself. 

In the end Facebook is actually not so bad because of how it can be utilized.  It's much more expansive than most social networking sites.  Yes, you'll find people who have an absurd number of friends (and if you join you're apt to get many a friend request by people you either don't know or had one conversation with a long time ago) and you can sit there saying, "No one REALLY has THAT many friends," but at the very least it is nice to connect with other people.  Of course, you still have to be careful with people who do things like create false profiles, post pictures of people that aren't them, etc, but it comes with the territory of any social networking site.  At least Facebook goes beyond simply Facebook.  Even if you don't enjoy connecting with people, you can still get something out of it thanks to the things they share.  There's something for just about everyone.  You just have to be careful about what you put up there.  It's your profile, your privacy and you're in control.

Now, if you'll excuse me, I'm going to check on my own Facebook status. ]]> Wed, 26 May 2010 22:14:15 +0000
<![CDATA[Social Media Revolution 2 (Refresh) Quick Tip by redsoda]]> Mon, 17 May 2010 06:44:36 +0000 <![CDATA[ How Do You Use Twitter?]]>
Everybody is welcome to chime in if I missed anything! 

Two Things I've Learned About How Twitter is Different

1. Twitter is not your status update. Before recently, I used to think of Twitter as a platform similar to the Facebook status feature. I was wrong. While some people still use it to talk about what they're eating, what they're thinking and what they're seeing happen live - other folks are using Twitter to share links to articles, videos and websites that they feel their networks would find useful. 

For example, while Facebook may be the best place for you to say how mad you are about the new immigration law that was passed in Arizona, Twitter is a great place to share links to articles regarding reactions and protests. 

2. Twitter is not just for your friends.
You may not know everybody you interact with on Twitter. Unlike facebook, where everybody is your friend that you've accepted - Twitter interactions happen amongst strangers and people outside of your network. Use this to your advantage. The culture on Twitter is open and engaging, giving people the chance to potentially get into conversation with industry professionals, topic experts and fellow enthusiasts of whatever topic you're into. While Facebook may be for your friends in college, you can use Twitter to connect with CEO's of companies, bloggers on cancer research or folks who are training for the same upcoming 5k you are. 

Three Ways I Use Twitter Today

1. News Sources - It might sound crazy that a social network platform is now my source for news. But with the various news networks you can follow, the industry experts and the use of hastags that create trending topics - it's very easy to get a sense of what's happening in the world when glancing at what's being talked about on Twitter. Sometimes news gets updated and shared with faster on Twitter rather than watching on TV or searching on Google. 

2. Sharing Articles - The articles I share are pieces of information that show what I'm into. On facebook, your friends may not be into the work and causes that you're so deeply involved with. But on Twitter, the more you share about your personal interests, the more meaningful your following will be. Share things about advertising news, Los Angeles events and hip hop songs, and you can expect to attract and engage with agency professionals, city locals and hip hop fans that are just as interested as you are.

3. Asking for Advice - Putting a question out there that appeals to your following can really help give you some insight as to what information you're seeking. If many of your followers are gym goers, you can expect to find out what best time to go to your local gym is. I've gone out on a limb asking my Twitter network for simple questions, and for the most part they've always come through. 

These are just some of the ways I've used Twitter to interact with folks on the internet. It's worked out pretty well for me. But I know I'm missing some. What are some ways you use Twitter? I

 ]]> Fri, 14 May 2010 19:47:53 +0000
<![CDATA[ Social media is not a campaign: It's your customer]]>
Social media really isn't media in the way we typically use the word today in public relations and marketing. Social media are your friends, your colleagues and your customers. Instead of a newspaper where you can place an ad to reach an audience, social media pushes right into their lives. For all practical purposes, it is a direct tie to your friends and customers. Because of its intimacy people have a higher expectation of etiquette and relevancy. Just like you can't cold call a friend (or customer) and try to sell them something, you can't quickly dial-up social media and sell your products.

This requirement of relevancy makes it nearly impossible to approach social media from a short-term campaign perspective. Social media looks a lot more like a long-term partner perspective where each works to deliver something valuable to the other. You have to listen for a long time and then approach the customer when they are ready for your message. PR people familiar with this approach - its called relationship building.

I was impressed with a keynote given by Loic Le Meur at ad:tech San Francisco (slides) where he said that Seesmic responds to every single customer Tweet. Within seconds, hundreds of Tweets from audience members soared from the auditorium challenging Seesmic to respond to them. I'm sure the customer response team hates it when he speaks.

I caught Le Meur immediately following his session and interviewed him in this video.

He urged digital marketers to stop thinking in terms of campaigns and to work to get real fans, not legions of fake followers. You can buy followers with enough marketing, but you want to really read what people are saying about your brand so you can respond and meet their needs.

Le Meur commented that fans are attracted by relevant content, not press releases. This commitment to content is the Achilles heal of any social marketing effort. People that are practiced in producing that type of content are difficult to find in traditional marketing departments. I agree with Paul Dunay's comment "When your content runs out, so does your social media audience."

Disclosure: ad:tech is a client.

Originally posted at:]]> Mon, 10 May 2010 18:25:12 +0000
<![CDATA[interesting people for Business & Life]]> Mon, 10 May 2010 12:32:32 +0000 <![CDATA[Social Media Revolution 2 (Refresh) Quick Tip by Savvygirl]]> Sat, 8 May 2010 00:20:47 +0000 <![CDATA[ some very interesting stats in this video]]>
25% of search results for the world's top 20 largest brands are links to user-generated content.

1,712 wikipedia articles are created every hour


]]> Fri, 7 May 2010 23:56:39 +0000
<![CDATA[ I'm on Facebook, I Tweet and I Digg 'em; therefore I am....]]> For years MySpace had taken the world by storm as the social networking giant, then came Facebook, Twitter, Digg and all those who came running in after them to cash in on the social media craze.  Myself, I joined Facebook almost two years ago, followed by Twitter and Digg last year.  I joined Facebook for family and friends as well as to reconnect with old friends and classmates.  I have even made some interesting networking contacts. 

:It seems that just about everyone and their mother has a Facebook account whether they keep it active and up-to-date is another thing.  I found it, as well as Twitter and Digg useful for publicizing causes that I support and circulating my written work once it's been published on the blogs that I write for, including  
A lot of celebriities seem to tweet on Twitter, you can catch their status updates regularly on cable's
E! Entertainment network as a ticker at the bottom of the screen.  If celebrities are breaking up, making up, making a film , etc.  you can catch it on Twitter.  Twitter has a limit of how much can be written on each tweet.  Ahhh, the social networking/social media craze-people don't even make phone calls or write letters anymore. They just text each other or post it on their Facebook or Twitter accounts.  Whatever you do, just don't post it that you're going on vacation in the Bahamas or out for the night with friends-you may come home to find your place robbed.  There is such as thing as TMI, folks. ( For those who don't know what TMI is, it's short for TOO MUCH INFORMATION!!!)


]]> Sat, 1 May 2010 18:58:08 +0000
<![CDATA[ Awesome Site]]> Love it.

]]> Thu, 29 Apr 2010 16:57:44 +0000
<![CDATA[Facebook Quick Tip by RecycleEverything]]> Wed, 28 Apr 2010 22:52:31 +0000 <![CDATA[ Practical and strategic advice for newbies and intermediate users]]>
The Digital Handshake explains some of the networks but, far more important, sets forth ideas on their strategic uses. The author's advice on netiquite and ways to add value to a community, as a way of getting to know people, is excellent. There's a lot in this book including the uses of blogging, social networks, microblogging, email, search engines and newsletters.

Most important of all, this book explains that social networks are excellent places for businesses to listen to their customers and clients. I enjoyed reading the author's ideas and found myself listing questions and suggestions to myself on communities and websites to check out. The book is relatively jargon free, which should be refreshing for the new user.]]> Tue, 27 Apr 2010 12:00:00 +0000
<![CDATA[ More a blog than a book]]>
The longer I read Social Media 101, the more I wondered if author Chris Brogan had read a book lately and realized that what works in an interactive medium looks like a mess on the printed page. Readers of blogs find their minds wandering after 800 words. Book readers expect more than a bunch of ideas that flashed through someone's head. Moreover book buyers expect a product that provides more value than something free. Much of Social Media 101 reads like a stream of conscious conversation. Brogan starts with "Above all else people," gives us a few cliches and then moves on to "People like to be engaged." As he skips from topic to topic the book gets worse. A chapter entitled Velocity, Flexibility, Economy includes a blurb on Google's smart phone, Flexibility, a blub on various applications and Economy, descriptions of things like Skype which reduce the costs of many jobs. The fact that the author, publishers and editors all okay'd this (probably because the topic "Social Media" is such a draw) is pretty sad.

I know that everyone is dying to find out more about social media and what they can do with it. Unfortunately what readers' need is a thoughtful, well organized tool that will help them put together a strategy. This book of tips won't cut it. The author never bit the bullet and took the time to write a real book from the notes in his blog.]]> Sat, 24 Apr 2010 12:00:00 +0000
<![CDATA[ From Personal To Promotion Use]]>
I didn't get Twitter when I first got an account. It's got a learning curve that's curiously harder to grasp than I thought. I'm an avid Twitter user and for a number of reasons.

I refused to join this site until I discovered Alexz Johnson was on it. Most of the world doesn't know who she is yet, but to me she's one of the most talented musicians to come around in the last 10 years. That's for another post though and I have plenty of Reviews on here about her. The point is getting updates about her was incredibly difficult and hard to find without Twitter. Her manager also has a Twitter account that not only made finding information, news, and updates about her and her career very easy, but also created a simple and safe connection between myself and my favorite musician.

Now, people use Twitter for lots of different reasons. We're aware of the stereotypical way: "Watching paint dry", "picking my nose", that kind of update. Spammers have even programmed bots to find tweets with certain keywords in them and tweet those people with their ads. Some people use it as a sort of pseudochat. Finally, there's the business minded people who want to harness the power of this hugely populated service to promote themselves and make some money using the service.

I suspect the prospect of cash through Twitter is a popular topic so I'm going to directly cover that.

First, Twitter is not like other services and confusing it for something else will only cause you to be not Followed or blocked. No one wants to read a post from you where every one is an ad, a teaser to click a link to an affiliate product, or where you're simply not interesting. All of those will cause you to be unfollowed. It is a very social network, probably the most social of them all.

So I'm going to let all of you money chasers and future internet marketers trying to get a grip on this new media in on a secret. Interact with your followers, show them your personality, take an interest in them. John Reese has been preaching this mantra for years and it's completely true. If they like YOU and they grow to know YOU they'll trust you. You'll get followers who stick around. You'll definitely make a lot more new friends. You will be MUCH more successful.

That's not why you read this is it? Well, I'll let you in on another secret. Whatever you're promoting make sure it's something you're passionate about. They can SEE that. They'll know it by your enthusiasm for it. You can't replace passion, there is no substitute for really loving what you're promoting. If you believe in whatever market you're in and really want to get it out there for people to know about it they'll pick up on it.


I don't care if you're selling snow to eskimos. If you have passion for it and really love and believe in what you're selling, promoting, or just talking about, your followers will know it too. They'll know it by how you talk about it, how while not every tweet is a link or a product, it shows you really know this area well and love it. This quality is irreplacable and cannot be switched with anything else. People follow people who love what they do, what they're promoting, and really want to show their followers something of quality.

I'll get the general basics out of the way, but they're all secondary to the above. Can you still make money without the above? I'm sure you can, but you will have a fickle following and eventually find you need to move markets due to declining interest and low click through rates. So, here's the Twitter 101 crash course on using it for general internet marketing:

#1. Mix your posts with the current Trending  Topics for max exposure.
#2. Get lots of followers so you get a lot of click-throughs per post.
#3. Retweet.
#4. Make accounts based on niche.
#5. Follow celebrities.
$6. Use searches to find people talking about your niche.

That oughtta do it.

You'll get a lot more mileage if you take my previous advice though. You'll make more money with 500 followers who relate and like you than 100,000 followers who have little to nothing in common with you. How's that for a numbers game?

I've got a few accounts on Twitter and my favorite and most successful is the one I created as a mix of my personal account and one for a site I created for Alexz Johnson. I don't have a huge amount of followers, but I'm a hardcore fan of Alexz, I search for people who love her as well, and I watch that account like a hawk. I note and look at each follower I get. Aspiring marketers would surely love to have the account I have because I'm friends and connect with the vast majority of my followers. I post what I'm passionate about and promote when I think it's necessary.

Twitter puts you closer to the people than anything else. If you're not a good people person or at customer relations it's not for you. Twitter proves direct marketing principles still work to perfection and only those who really care about their customers and products will survive.

It may not be what you wanted to hear, but I'm sure I already covered that in my list. At the very least you'll get good at writing headlines.]]> Tue, 20 Apr 2010 06:52:05 +0000
<![CDATA[Facebook Quick Tip by devora]]> Thu, 15 Apr 2010 18:24:38 +0000 <![CDATA[Facebook Quick Tip by EcoMama]]> Wed, 14 Apr 2010 22:47:22 +0000 <![CDATA[Twitter Quick Tip by EcoMama]]> Wed, 14 Apr 2010 20:12:36 +0000 <![CDATA[Flickr Quick Tip by mweber82]]> Tue, 13 Apr 2010 02:38:52 +0000 <![CDATA[Twitter Quick Tip by charlierobinson]]> > #socadl good resource :)]]> Sat, 10 Apr 2010 08:41:47 +0000 <![CDATA[Facebook Quick Tip by charlierobinson]]> Sat, 10 Apr 2010 08:41:04 +0000 <![CDATA[ Not for geeks]]> Website Optimization, for instance, is a wonderfully detailed, technical yet highly readable book on how to achieve higher search engine rankings and more conversions. Inbound Marketing, by contrast, is for non-technical managers. It assumes that you have employees who will figure out the details for you if you give them broad guidance. It expects you to be unfamiliar with terms like "subdomain" and "RSS." So the advice in this book is apt, but air-thin to experienced web developers.

There are some parts of the book that are well-intentioned but unrealistic, such as the chapter on how to hire a marketer. I don't envy the non-technical manager charged with making such a hire; it must be even more baffling than trying to hire a brilliant programmer. But the suggested interview questions--e.g. "How many LinkedIn followers do you have?" and "Do you have a channel on YouTube?"--are weak indicators of talent at best.

Ultimately, if you are a manager who wants to build a strong web presence but have no familiarity with Twitter and its social media ilk, then I'd recommend Inbound Marketing. But more importantly, I'd recommend that you foster an interest in the details of what your employees are doing to build that presence and why. The average programmer with a Twitter account knows more about inbound marketing than you will at the end of this book; you can learn a lot from them.]]> Wed, 31 Mar 2010 12:00:00 +0000
<![CDATA[ Should be high on the reading list of every presenter (especially in the tech area)...]]>
Why Are You Calling Me a #@*% on Twitter?; How to Join a Twitter Backchannel; The Rewards of the Backchannel; The Risks of the Backchannel; Preparing for the Backchannel; Making Your Ideas Twitter-Friendly; Joining the Backchannel in Conversation; Handling Instant Feedback from the Backchannel; Holding Together the Backchannel Experience; Appendix A - The Four Tweets Worksheet; Appendix B - The Twn Tweets Worksheet; Index

The first part of the book starts out fairly basic, especially if you're already aware of how Twitter can enhance a conference. Complete with some strong real-life examples, Atkinson shows how Twitter can be both a distraction and a benefit to a speaker, depending on whether they are prepared to deal with statements and opinions that may not be entirely complementary. Once you accept the fact that Twitter *will* be active during your presentation, Atkinson demonstrates how you can actively engage that backchannel and make your ideas more twitter-friendly. For instance, your key points should be such that they fit in the 140-character limit of Twitter. In fact, you can even use the "Four Tweets" concept to develop the outline of your presentation, making the entire session geared for twittering and sharing. You can really dive in deeply if you'd like and use his concept for a Twitter break to allow people to offer feedback which then gets incorporated into the next element of the presentation. Nothing like having real-time feedback as you talk...

This book surprised me to a degree. I expected it to be a basic "here's Twitter, and did you know people tweet about you when you talk?" volume. I was wrong. I hadn't considered managing the backchannel to the degree that Atkinson explains, but I now see how it's possible and how it's beneficial to do so. These concepts, as well as the likelihood of a strong audience backchannel, seems like it would be more prevalent for tech presentations and conferences. But as Twitter continues to become more mainstream, I think that speakers *have* to be aware of how Twitter is going to function during your talk, whether you like the idea or not.

Yes, it does seem like speakers have a ton of stuff to consider and incorporate in order to have a successful presentation. For better or worse, you now have one more... Twitter. The Backchannel should be on your reading list for both awareness of what happens during your presentation and for how to manage that conversation for the benefit of all involved.

Obtained From: Publisher
Payment: Free]]> Sun, 21 Mar 2010 12:00:00 +0000
<![CDATA[Debunking the Myth of Social Media Fundraising Quick Tip by DonnaMalo]]> Wed, 17 Mar 2010 05:23:04 +0000 <![CDATA[ The Air Force uses social media?!?]]> Great quote (context = officers questioning whether social media allows too much information to be revealed):  You've got a 23-year old kid in charge of a $50 million aircraft and you don't trust them with a facebook page?!?

Capt. Broshear described the Air Force's use of social media to coordinate flights into Haiti after the earthquake.  They used SM to communicate how to file flight plans and then helped everyone get them submitted.

There is no longer a need to issue press releases.  They just communicate what they need when they need and everyone else consumes it.  

Awesome slide show to start the presentation, too.  Nice job!

]]> Wed, 17 Mar 2010 01:16:27 +0000
<![CDATA[Social Media Marketing for Your Business Quick Tip by danzelikman]]> Fri, 12 Mar 2010 23:03:11 +0000