social media & friends
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Where's the sleazy stuff?

  • Nov 30, 2009
I know that I should do more social media marketing for my own business. I do some, but I don't really do all that I could.

The reason is that I have a distaste for spammy marketing. You know, "get 4 gazillion Facebook followers!" and all that sort of thing. The sleazy Internet marketers have really turned me off.

On the other hand, I am reminded of a young women who does Tweets for a few local businesses here. She announces restaurant specials, provides links of interest for the people who follow her husbands computer repair business, and just does amusing reminders every now and then. I follow her tweets because I want to know about the things she posts. It's not annoying - she's doing it the right way, and that's exactly the sort of thing that this book suggests.

There's nothing spammy here, nothing that makes me uncomfortable (and I'm more than a little squeamish on this subject). Anyone with a business, whether it's Big Business or just you working out of your living room, can benefit from the advice in this book. No sleaze, just practical advice about how to market well using social media.

This would be a great introduction for anyone who can't imagine why Twitter, Facebook et al. could be good for business, but it will also be useful for fine tuning the efforts of those who are already using the Web to enhance their marketing.

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More Friends with Benefits: A Socia... reviews
review by . September 30, 2010
Social media has exploded in the last few years with millions of people using the various sources to connect with each other. Obviously, with that many people using the different ways to reconnect and connect with one another, businesses have looked to social media as a method to market products and services. Friends With Benefits: A Social Media Marketing Handbook by Darren Barefoot and Julie Szabo is an exceptional guide to assist with the online marketing game. This book provides tips, tricks …
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About this book


The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company's online visibility and Web traffic and win over online influencers.

Friends With Benefits explains how to:

  • Connect with potential customers and join their conversations
  • Tweak your website to support your social media marketing campaigns
  • Promote your products or brand and manage the toughest negative online feedback
  • Track marketing campaigns, monitor discussions, and measure success

With viral videos racking up millions of views and Twitter mavens influencing thousands of their friends, social media marketing is an essential new tool for every marketer's toolbox. The expert authors of Friend With Benefits guide you through the social media landscape, where authenticity and connections are more important than the size of your marketing budget, and real results can be just a few clicks away.

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ISBN-10: 1593271999
ISBN-13: 978-1593271992
Author: Darren Barefoot
Genre: Marketing
Publisher: No Starch Press
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