RNordman
"Well researched, well written concise analysis of this space"
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A book by Paul Gillin
< read all 2 reviewsYou need a highlighter with flags for this book--to read and re-read it!
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Apr 23, 2009
- by terrywhalin
- posted in Cafe Libri: Reviewing Books & More
Rating:
I've resisted many of the tools of social media because they appear to be a huge time zapper. Yet repeatedly as I've experimented with the tools, I've found huge benefits and returns on my investment -- often in surprising ways. Paul Gillin is an expert in this medium and you can learn a vast amount of insight from the pages of SECRETS OF SOCIAL MEDIA MARKETING.
+5
And my resistance? It is rooted in my resistance to change. Gillin writes in the introduction, "Embracing change is the only sure success strategy in a business world that is evolving faster than we have ever known. Students of the information technology industry know that failure to adapt to change can obliterate even larger and successful companies with blinding speed. In this book, I'll make the case that the changes now roiling the marketing world are the best thing that's ever happened to the profession. Start embracing these changes now, and you'll propel your company and your career to new heights. Deny them, and you'll watch as the skills that have served you well for many years move rapidly toward irrelevance."
That quotation rings true from my experience in the market. It's a small sample of what you will find inside this book. Throughout the book, various secrets are emphasized in simple words. He refers to many websites and tools to help you streamline and be effective with the various social media possibilities. For example, in the chapter Basics of Social Media Content, Gillin writes, "Keep it simple, make it personal and give people a reason to pass it on." (Page 189)
Make full use of this book and return to it over and over. Read it with a highlighter with flags so you can spot the relevant places to apply for your own marketing efforts. My book is lined with these markers from reading this well-crafted book. Get it today.
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More Secrets of Social Media Market... reviews
review by RNordman.
April 14, 2009
Paul wrote The New Influencers. This new book is a well researched and well written continuation of how he sees the marketing world still evolving. This book is so filled with useful advice and numerous links [...] that any review can not do it justice. Gillin's long history in the tech community makes him the correct guy to do this type of book. It is a clear easy compelling read.
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About the reviewer
W. Terry Whalin (terrywhalin)
I am an Acquisitions Editor at Morgan James Publishing. I have written more than 60 books for traditional publishers and for more than 50 magazines. My blog on The Writing Life has more than 1,100 searchable … more
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About this book
"Paul puts social media into plain old ordinary terms. As a consultant serving the real estate and construction industries, I highly recommend this book. It's easy to read and offers a mountain of useful information." —John P. Kreiss, president and CEO, MorganSullivan, Inc.
"You need to begin deploying social media marketing. This is the book that will put you on the right track. There may be a better book on social media marketing. But if there is, I haven't found it." —Newt Barrett, ContentMarketingToday.com
"Do read [this book] in the hope that you will gain an understanding of your condition, and that you may find the courage to join a local support group in your area." —dhdeans.blogspot.com
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