RNordman
"Well researched, well written concise analysis of this space"
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A book by Paul Gillin
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Paul wrote The New Influencers. This new book is a well researched and well written continuation of how he sees the marketing world still evolving. This book is so filled with useful advice and numerous links [...] that any review can not do it justice. Gillin's long history in the tech community makes him the correct guy to do this type of book. It is a clear easy compelling read.
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More Secrets of Social Media Market... reviews
I've resisted many of the tools of social media because they appear to be a huge time zapper. Yet repeatedly as I've experimented with the tools, I've found huge benefits and returns on my investment -- often in surprising ways. Paul Gillin is an expert in this medium and you can learn a vast amount of insight from the pages of SECRETS OF SOCIAL MEDIA MARKETING. And my resistance? It is rooted in my resistance to change. Gillin writes in the introduction, "Embracing change … more
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About the reviewer
Reg Nordman (RNordman)
I am Managing Partner forRocket Builders, a sales and marketing consultancy for high growth companies likeAsentus,Maximizer,Sophos,Microsoft Canada, andResearch in Motion. My background is direct and … more
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About this book
"Paul puts social media into plain old ordinary terms. As a consultant serving the real estate and construction industries, I highly recommend this book. It's easy to read and offers a mountain of useful information." —John P. Kreiss, president and CEO, MorganSullivan, Inc.
"You need to begin deploying social media marketing. This is the book that will put you on the right track. There may be a better book on social media marketing. But if there is, I haven't found it." —Newt Barrett, ContentMarketingToday.com
"Do read [this book] in the hope that you will gain an understanding of your condition, and that you may find the courage to join a local support group in your area." —dhdeans.blogspot.com
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