We're all here on Lunch.com, so-whether we want to admit it or not- we're part of the Social Media "fad." Or is it really just a fad? This YouTube (more social media!) video gives us a very direct look at how Social Media impacts our lives. I suggest that everyone check it out, and then continue reading my review.
SFCG and Lunch.com have very similar philosophies. Search aims to "understand the differences and act on the commonalities," while Lunch.com's founder, J.R. Johnson, describes Lunch as a tool "to make the world more thoughtful and tolerant by showing people their shared common ground." (Source). Lunch is designed to bring people together by rating things ranging from fruit to books to political leaders and by reviwing these topics to state their opinions, hoping that others will agree, thereby making a connection and perhaps a friendship. This got me to thinking- isn't that what all social media aims to do? We friend people on Facebook based on two things- if we know them personally and if we are both avid Twilight fans (for example!). YouTube helps users share their love of Lady Gaga by allowing her music videos to be posted. You follow the World Cup 2010 Twitter so you can talk with other fans and share tweets. Even match-making sites are designed to find people's compatability- which may lead to a romanic connection,or maybe just a platonic one. So, here's stating the obvious:
All social media leads to COMMON GROUND!
Now, lets connect this to the SFCG organization. Search uses a variety of social media mediums to get word out to the public about current national and international issues and events. We have a blog, a Flickr, a YouTube channel, a Facebook page, and now a Lunch.com community! By joining social media sites, we are all already contributing to finding common ground in our own lives. We here at Search hope that this will contribute to a worldwide change in the concept of conflict and how to properly approach it. Please check out the links above, support Search in their pursuit to do worldwide what we do in our own lives- find common ground.
I found this video to be very interesting. The size of the players in this space is truly remarkable. Two stats that really stood out to me are: 25% of search results for the world's top 20 largest brands are links to user-generated content. 1,712 wikipedia articles are created every hour