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January 21st 2009 is not a date that Susan Boyle is ever likely to forget. ‘I will never forget it,’ she clarifies, in her unmistakeably Celtic brogue. It was the day that the shy, devout 48 year old stepped onto the stage of the Scottish Exhibition and Conference Centre in Glasgow for an audition on Britain’s Got Talent. Or to put it another way, the day her world turned 360 degrees on its head. In front of the three-strong panel of judges charged with divining which of this year’s British hopefuls really did have talent, the singing voice of Susan Boyle turned out to be a watershed moment neither she nor anyone involved in the show could possibly have foreseen. It is now both her and the show’s defining moment.
In her own haphazard fashion, during three and a half minutes of television airtime, later aired to slack-jawed intakes of breath in May of this year, Susan Boyle fashioned a new kind of fame. She elicited a moment of pure, molten zeitgeist. She broke every rule of the talent show book and tore up a considerable number of the pages of popular music marketing into the bargain. She symbolized an astonishing variety of the little-people’s revenge, quite by accident. Ms Boyle describes her own astonishing 2009 in refreshingly frank and simple terms. ‘All I did was to apply for a talent show. I was lucky enough to be chosen. That’s it in a nutshell.’ But something deeper was going on in the collective public ...