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Press Release

Lunch Network Debuts Unique Community Solution For Websites And Blogs With Platform To Power All Opinion Content Online

Free Offering Grows Engagement, Exposure and Monetization for Sites to Get More Value From Visitors With Full-Featured Integrated Communities on Their Own URLs
Lunch.com, a website featuring relevant reviews by real people, where members can create free review Communities on any topic, today announced the launch of the Lunch Network.  The Lunch Network lets websites and blogs create fully functional, turnkey content communities as an integrated part of their existing sites.  In this model, the Lunch platform supports an interconnected network of interest-based communities, which exist on their own respective domains, with Lunch serving all of the content, features and functionality.  Content flows freely across all Network Communities that share related topics, offering instant critical mass of content as well as relevant exposure.  By plugging in a state of the art review community powered by Lunch.com, sites can benefit from exposure to an interested audience, add more pages of high quality content for free, and increase their page views and time on site.  With customized options to match the look and feel of any site, these Communities offer seamless integration.  Many sites are currently leaving great value on the table with few ways for visitors to meaningfully engage in fun ways, most often due to lack of resources.  The Lunch Network solves for those issues by providing instant integration where Lunch handles all of the tech development and support, as well as community moderation.  
 
Live examples of sites featuring Communities on the Lunch Network can be seen on book sites such as The Morning News' Tournament of Books, The Book Lady’s Blog, SF Signal, Café Libri, My Friend Amy’s Blog, and She Is Too Fond of Books.  Sites covering green living topics are also on the Network, including Mongabay, Environmental News Network, Sustainablog, and Eco-Babyz, in addition to gaming sites such as Siliconera, PS3 Blog, GayGamerand Indie Game Reviewer.
 
“This is a genuine win-win solution,” said J.R. Johnson, founder and CEO of Lunch.com.  “Websites and blogs get a fully functional, dynamic community on their own URL and benefit from that traffic and increased engagement.  Meanwhile, it’s in our interest, as the platform cultivating high-quality content, to ensure that the community management and tech development stays at top quality and current with cutting-edge innovation.”
 
Engagement.  Giving visitors more reasons to stay on sites and get more great content.
Sites can turn the enthusiasm and loyalty of visitors into valuable content, using Lunch’s robust suite of tools that allow members to share in many ways, including ratings, tips, reviews, lists, as well as comments, discussions and more.  Features also include social media functionality like earning custom badges, taking fun polls, and easy integration with Facebook, Twitter and other social utilities.  All of this functionality comes with full curation control as well.  Sites can block any other community or content at any time, as well as editorialize the featured topics and other content. 
 
Exposure. Showcasing brands to a relevant audience to grow awareness and traffic.
Every piece of content posted in a Community becomes a marketing vehicle for that site, to a highly relevant audience.  By featuring branded attribution links on each post, the Lunch Network offers brands increased exposure and awareness.  These links also benefit SEO, as they expand relevant links back to related sites.
 
Monetization. Revenue sharing as part of an Equitable Network model.
Lunch shares revenue across the Network, so sites can share ad impressions for content that’s read in their community, as well as when it’s seen on Lunch.com or on other Communities across the Network.  This equitable model ensures that those who create the best content earn the most revenue.  The Network also supports Amazon Affiliate links on the same sharing structure.
 
 
About Lunch
Lunch (http://lunch.com) is website where people share and discover relevant opinions and knowledge.  Communities on Lunchgive people the ability to create their own custom review websites for their personal passions (such as Cafe Libri, a book review community, and Movie Hype, a film review community. Based on delivering the most relevant content for each individual visitor, Lunch features reviews, tips, lists, answers, polls and ratings created by members of the community, on almost any imaginable topic.  From reviews of the hit TV show, Glee, to a wine lover’s take on a great chardonnay, or tips for a great stroller, it’s a place for all interests.

Launched in April 2009 by J.R. Johnson (former Founder and CEO of VirtualTourist.com, which was acquired by Expedia in July 2008), Lunch’s proprietary Similarity Network engine calculates commonalities in taste and opinions among the site's members. In 2009, Lunch began hosting ‘Lunch for Good,’ an event series bringing together innovators and thought-leaders in the tech and Internet space to discuss how to evolve the way people participate and interact online. For more information, please visit Lunch.com or send an email to press@lunch.com
 
 
Press Contact
Melissa Cunningham
310.640.0096
press@lunch.com
© 2014 Lunch.com, LLC All Rights Reserved
Lunch.com - Relevant reviews by real people.
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