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Press Release

Lunch.com Taps Best Reviewers Online for Most Relevant Answers to “Questions”

Robust Platform Opens Yet Another Avenue for Contribution of Genuinely Helpful Content
Lunch.com, a social media website where people can share relevant information and opinions, and create free Communities on any topic, is introducing a new format to share and discover knowledge, called Questions on Lunch.  The feature expands on Lunch’s existing feature-rich platform of contribution tools, which offers a range of useful ways to easily share information on any topic.  The question and answer approach gives people searching for content a quick and easy way to access knowledge from experts and enthusiasts who are eager to share tips and information related to their personal passions.  Likewise, those seeking to contribute helpful content on their areas of interest now have a new way to connect with a relevant audience.  Questions can be asked and answered on any topic, from the new movie The Social Network to home-remedies for hangovers.

Lunch’s proprietary Similarity Network makes the question and answer format exponentially more valuable by adding a much-needed layer of relevance.  Any member of the site is able to see how relevant each answer is, based on their similarity score with the contributing member. This helps to cut through the noise and clutter of content online, to zero in on what’s most personally relevant.  Questions on Lunch have also been designed to ensure that valuable content is easy to search and find, by linking all questions to an organized topic structure.  Members are also able to follow a Question.

“We’ve always been really focused on engaging more quality participation online, and encouraging more people to share their thoughts,” said J.R. Johnson, founder and chief executive officer.  “The Questions feature directly supports that mission.”  In addition to Questions, people can share their opinions by rating topics, creating lists, polls, and discussions, posting Quick Tips, and writing full-length reviews.  With so many avenues for contribution, members are free to choose whichever one best fits their personal style and the nature of the opinion they’re expressing.  Everyone from prolific, expert reviewers to those brand new to sharing content online has a relevant way to voice their views at Lunch.

About Lunch
Lunch (http://lunch.com) is a social media website where people share and discover genuinely useful information, connecting to others with common interests while uncovering common ground with those who may appear to be their total opposites. Lunch features Reviews, Quick Tips, Lists, Questions and Answers, Discussions, Polls and Ratings created by members of the community, on almost any imaginable topic.  From reviews of the hit TV show, Glee, to a wine lover’s take on a great chardonnay, or tips for a great stroller, it’s a place for all interests. Lunch’s proprietary Similarity Network engine calculates commonalities in taste and opinions among the site's members.
In March of 2010, Lunch also launched Communities on Lunch, giving people the ability to create their own custom review websites for their personal passions (such as Cafe Libri, a community of book reccomendationsMovie Hype, a community of movie reccomendations, and Music Matters, a review community for music fans).

Lunch was launched in April 2009 by J.R. Johnson (former Founder and CEO of VirtualTourist.com, which was acquired by Expedia in July 2008).  In 2009, Lunch began hosting ‘Lunch for Good,’ an event series bringing together innovators and thought-leaders in the tech and Internet space to discuss how to evolve the way people participate and interact online. For more information, please visit Lunch.com or send an email to press@lunch.com
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Melissa Cunningham
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