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Press Release

New Award Presented by Lunch.com Recognizes Best Reviews Online

Lunch Awards Kicks Off Search for Best Contributors on the Web
Lunch.com, a social media website where people can share relevant knowledge and opinions, and create free Communities on any topic, today kicked off the first annual Lunch Awards – honoring the highest quality reviews online.  Lunch is searching for the best reviewers on the Web in an effort to recognize excellence in consumer-created online reviews.  Accolades will be given in more than a dozen categories, including the best reviews of movies, books, businesses, products, politics, video games and hotels, as well as the most helpful, thought-provoking, fun to read and well-organized reviews. Winners will be announced during a live streaming webcast in March 2011, and nomination and voting details can be found at http://www.lunch.com/LunchAwards. Any review written during the 2010 calendar year is eligible to be nominated.  Reviews originally posted elsewhere are welcome to be moved or copied over to Lunch and submitted as nominees.

The Lunch brand is based on the premise that sharing useful knowledge and opinions online is not only helpful, but actually has the power to make society at large smarter and more thoughtful.  Lunch’s founder and chief executive officer, J.R. Johnson has been well documented in his belief that the more insight we have into other peoples’ perspective, the more we can see where one another are coming from – ultimately hearing each other better and in turn becoming understanding and tolerant.  “The Lunch Awards are intended to recognize the value of this powerful medium and what its contributors accomplish by sharing their knowledge and opinions,” said Johnson.  The Lunch Awards is proud to be joined by media partners, ReadWriteWeb and TechZulu.  

Nominees will be recognized in their respective industries and areas of interest with badges on Lunch as well as badges that can be shared on their blog and other industry websites, to publicize their accomplishment. In addition to the prestige and exposure of this honor, winners of a Lunch Award will receive a Golden Thumb trophy to commemorate their achievement.  Just as the Academy Awards set the standard for recognizing excellence in the film industry, the Lunch Awards will define how the highest quality online reviews are honored.  Lunch has even commissioned the same manufacturer of the Oscar trophy to produce the Golden Thumb award.

About Lunch
Lunch (http://lunch.com) is a social media website where people share and discover genuinely useful knowledge, connecting to others with common interests while uncovering common ground with those who may appear to be their total opposites. In March of 2010, Lunch Communities on Lunch, giving people the ability to create their own custom review websites for their personal passions (such as Cafe Libri, a book review communityMovie Hype, a film review community, and Music Matters, a review community for music fans). Fueled by curiosity, Lunch features reviews, lists, answers, polls and ratings created by members of the community, on almost any imaginable topic.  From reviews of the hit TV show, Glee, to a wine lover’s take on a great chardonnay, or tips for a great stroller, it’s a place for all interests.

Launched in April 2009 by J.R. Johnson (former Founder and CEO of VirtualTourist.com, which was acquired by Expedia in July 2008), Lunch’s proprietary Similarity Network engine calculates commonalities in taste and opinions among the site's members. In 2009, Lunch began hosting ‘Lunch for Good,’ an event series bringing together innovators and thought-leaders in the tech and Internet space to discuss how to evolve the way people participate and interact online. For more information, please visit Lunch.com or send an email to press@lunch.com
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