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Press Release

Social Gaming Goes ‘DIY’ with New Create-Your-Own Custom Badges from Lunch.com

Create Your Own Social Game Based Around Sharing Opinions on Any Topic You Like
Lunch.com, a social media website where people can share relevant information and opinions, and create free Communities on any topic, has launched a new feature for creating custom social game badges. For the first time, people looking to engage others around shared passions, can easily create their own social game by making customized reward badges for specific activities.
 
With the explosion of addicting social games from Foursquare to Farmville, and all the buzz about the game-ification of the web, Lunch’s feature opens up the “funware” trend to anyone who wants to recognize members for accomplishments in a Community.  In this case, the “game” activity also has the real-world benefit of helping others by sharing useful reviews, tips, and lists.
 
The creator gets to come up with the name for each badge, choose how it gets unlocked, and even pick the image (simply auto-pull images from the web, or upload custom art) -- all in one easy and really fun flow.  For example, a passionate founder of a book review community on Lunch can inspire fellow book lovers with an "Oprah's Book Club" badge for reviewing five books from that reading list, or a “Gatsby” badge that gets unlocked by reviewing three F. Scott Fitzgerald books.  Likewise, a film fan running a movie review community on Lunch can now spur on timely blockbuster reviews with an “Opening Night Hype” badge for reviewing new releases.
 
By giving Community founders smart tools to keep their members engaged, Lunch continues its mission of pushing for the next evolution of user generated content, by encouraging the most thoughtful and relevant content online.

About Lunch
Lunch (http://lunch.com) is a social media website where people share and discover genuinely useful information, connecting to others with common interests while uncovering common ground with those who may appear to be their total opposites. In March of 2010, Lunch released its biggest product expansion to date, Communities on Lunch, giving people the ability to create their own custom review websites for their personal passions (such as Cafe Libri, a book review communityMovie Hype, a film review community, and Music Matters, a review community for music fans). Fueled by curiosity, Lunch features reviews, lists and ratings created by members of the community, on almost any imaginable topic.  From reviews of the hit TV show, Glee, to opinions on the BP Gulf Oil Spill fall out, to a wine lover’s take on a great chardonnay, or tips for a great stroller, it’s a place for all interests.

Launched in April 2009 by J.R. Johnson (former Founder and CEO of VirtualTourist.com, which was acquired by Expedia in July 2008), Lunch’s proprietary Similarity Network engine calculates commonalities in taste and opinions among the site's members. In 2009, Lunch began hosting ‘Lunch for Good,’ an event series bringing together innovators and thought-leaders in the tech and Internet space to discuss how to evolve the way people participate and interact online. For more information, please visit Lunch.com or send an email to press@lunch.com
 
Feed your curiosity. Lunch.
Press Contact
Melissa Cunningham
310.640.0096
press@lunch.com
© 2014 Lunch.com, LLC All Rights Reserved
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