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The Experience Effect: Engage Your Customers with
This is a very practical book. It contains terrific real examples of recognizable brands as well as lots of useful tools for the marketers tool belt. You will glean things that you can use for your entire …
The NEW Launch Plan: 152 Tips, Tactics and Trends
This book is chock full of very good information. It is a bible for best practices for product launch. The authors ran annual surveys n the most memorable product launches . Results are listed on [...]. …
The Hyper-Social Organization: Eclipse Your
Based on a Tribalization of Business Study ([...]) , the authors have the data to prove out their point. I just wish they had got to the meat a lot sooner. I took lots of notes all the way through but …
Engage: The Complete Guide for Brands and
If you struggle in a company that has dinosaurs for marketing heads, who just do not get the impact of social media, this is your new bible. Solis starts with a very comprehensive lay of the land, filled …
Bring Your Audience to Their Feet
A very short well written book that directly addresses many peoples fears about making a speech. (According to Seinfield more people prefer to be in the coffin than giving the eulogy) The author has a …
Selling to Zebras: How to Close 90% of the
This is a terrific book that David Feldhaus lent me. The Zebra website , [...] , is a treasure trove of information once you register with Zebra U. My readers remember that we talk about the buyers journey …
Driven: A How-to Strategy for Unlocking Your
Razi explains Junoon, an obsessive state one gets into to achieve a goal. The book is an exploration of an almost unbelievable self help effort by Razi to rise from being a Kuwait dock yard worker to …
The Path: Find Fulfillment through prosperity from
The first entire printing in English. Founder of Panasonic, Matsushita is revered in Japan.  This tiny book is full of the simple but cosmic ideas. A true compendium of wisdom and knowledge, …
reviewed The Shallows: What the Internet Is Do.... August 16, 2010
The Shallows: What the Internet Is Doing to Our
This is a provocative and very important book. Its genesis was the author noticed his inability to focus and not be distracted as he used the Internet more and more. As befits the author of Does It Matter? …
MicroMarketing: Get Big Results by Thinking and
This is more of a guidebook to making sure what you do in marketing is in sync with the way things work today. Mass no longer matters, it is better to to be everything right to the right someone rather …
reviewed Take the Cold Out of Cold Calling. August 13, 2010
Take the Cold Out of Cold Calling
This is a got-to-buy book. Readers of my reviews may have realized that I am not a fan of "Cold Calling " as practiced by too many companies. In order to call effectively I encourage and show my clients …
eMarketing Strategies for the Complex Sale
At last, a thoughtful effective marketing book written on how to accelerate sales! I have waited so many years for a book such as this. ( Recently I was getting resigned to having to write it myself!) …
reviewed The Family: The Real Story of the Bus.... August 10, 2010
The Family: The Real Story of the Bush Dynasty
Continuing with my US history lessons I picked up this book. The author, who had serious legal issues with her story on Frank Sinatra, has been very thorough in her research and notes on this one. So …
reviewed Facebook Marketing: Designing Your Ne.... August 03, 2010
Facebook Marketing: Designing Your Next Marketing
The second edition of a very valuable book that encompasses all the changes to Facebook to date. I found his chapter on setting up Pages to be very valuable. He goes into great detail showing you how …
Mojo: How to Get It, How to Keep It, How to Get It
Thank you MaryEllen for recommending this author. Famous as the coaches coach, Goldsmith certainly deserves the title. I found this little book to be chock full of extremely useful immediately applicable …
The New Polymath: Profiles in Compound-Technology
You can imagine that on my desk I have several (today 21) books to choose from to read. I was really peeved when I picked up Vinnies book when it first arrived for a quick scan. I could not put it down. …
People Buy You: The Real Secret to what Matters
The person behind [...] and Sales Guy audio and video on selling, Blount knows what he is talking about. As he was looking at current thinking on sales he realized that many long held sales beliefs were …
Stieg Larsson's Millennium Trilogy Bundle: The
Perhaps its my Swedish heritage (there is even a Nordman character in one of these books) , and my predilection to mystery novels - but I really liked these books. Good thing Canada Day was cloudy - I …
Different: Escaping the Competitive Herd
This author has really nailed todays marketplace. In her words, " Differentiation is a way of thinking. It's a mindset. Its a commitment ...It is not a tactic. It's not a flashy advertising campaign; …
Get Unstuck & Get Going ... on the stuff that
This is a very inventive book, from its intriguing three flip panel design to its content. It is creative and though provoking and causes you to challenge your assumptions to do your great thing. I also …
SNAP Selling: Speed Up Sales and Win More Business
Okay, along with Sales Dirty Secret, this new book by Jill Konrath (Selling to Big Companies) is my top sales book for 2010. Jill has assimilated the best practices of current practitioner including Sharon …
Winning Body Language: Control the Conversation,
We spend a lot of time on writing the best content. Yet, the author states, in communication the audience is paying attention in the following split; 7% the words, 38% the voice and 55% the body language. …
Accelerating out of the Great Recession: How to
This is a very important book. The two authors are from the Boston Consulting Group (BCG). I am a fan of BCGs research and this book does not disappoint. They look at the Great Depression, Japans lost …
Leadership Secrets of Hillary Clinton
If you have not read much about Hillary Clinton's life this book will give you some idea of how she got to where she is today. It is mostly full of the author's take on leadership and life habits. These …
reviewed Rework. June 02, 2010
Rework
These are the two chaps of 37 signals who started Basecamp and a host of other tools. They were also early advocates of Ruby on Rails. A breathless book that runs through the gamut of pragmatic business …
The Design of Design: Essays from a Computer
The author of the Mythical Man-Month, the Father of the IBM 360 hardware and software, Brooks is a giant. He has put together a series of essays that give any designer serious insights into the process. …
reviewed The Trusted Advisor. May 28, 2010
The Trusted Advisor
David Maister ( Managing the Professional Services Firm) is the guru of the high value consulting market.  With his fellow Harvard Business Review colleagues, David has written the book on trust …
reviewed The Design of Everyday Things. May 28, 2010
The Design of Everyday Things
This is the classic text on design. All players in the tech industry need to read this. An early quote," Each time a new technology comes along, new designers make the same horrible mistakes as their …
The Secret Life of France
This book was a surprising delight. The author has a wry self deprecating way with words that captivate you. If you have ever wondered about what, to us Anglo Saxon Protestant work ethic driven planet …
Top Dog Recession-Busting Sales Secrets: 50 Top
This is Volume II and it carries on with the high quality ideas of Volume I . Johnson has done an outstanding job of getting these seasoned sales experts to write short , immediately useful sales tips. …
Making Ideas Happen: Overcoming the Obstacles
In our daily work we meet very creative people. And. like the author found , many of these have trouble getting things started and completed. The book contains methods and approaches to help creative …
Smart Calling: Eliminate the Fear, Failure, and
Art has been doing this for a long time and I credit his materials with helping me be a much better sales person over the years, as his stuff is timeless. Some of you may know that as I read a book, I …
The 1% Windfall: How Successful Companies Use
Rafi is the guru on pricing as he has been consulting on it for over 20 years. His previous book , The Art of Pricing, was a good book, but this one goes much further into the topic with great examples …
Lemonade Stand Selling: Accelerate Your Small
This is a Sales Gravy Press book - so it will deliver on what it promises. This is sales reduced to the simplest essence you could ever find. It has good examples, good explanations and is an easy quick …
reviewed SuperFreakonomics. April 10, 2010
Super Freakonomics (Book)
This reads like a novel with twists, turns and surprises on every page. A very easy to read fact filled and entertaining book. If you have read Freakonomics you know what you are in for. If not you will …
reviewed Seizing the White Space: Business Mod.... April 09, 2010
Seizing the White Space: Business Model Innovation
The author is co-founder with Clay Christensen of Innosight. This book is distilled from many years of applying The Innovators Dilemma. For that alone it is an important book. However the author has stepped …
In The Company Of Heroes
The story of the US helicopter pilot captured in Mogadishu, Somalia which corresponded with the story of Black Hawk Down. This is a taut gripping real life story of special ops, top gun flyers and life …
reviewed The Imposter - How a Juvenile Crimina.... February 24, 2010
The Imposter - How a Juvenile Criminal Succeeded
A personal diary, a business opportunity, a life guide , this book could be some of each of these and more. A very personal book that I could not put down and thus read in one sitting. I am sure we all …
reviewed Switch: How to Change Things When Cha.... February 22, 2010
Switch: How to Change Things When Change Is Hard
The best selling authors of Made to Stick have another winning book. I am going through several books on change at the moment and this one is so far the best. A couple of early insights set the tone:   &nb …
reviewed SWAT: Seize the Accomplishment. February 16, 2010
SWAT: Seize the Accomplishment
A very good book on using systems thinking. This is a great application of many of the most useful parts of lean and six sigma thinking. I enjoyed how the author has boiled this to a simple to digest …
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