Event Description: Stereotypically known to blend into the background both personally and professionally, a significant amount of web professionals around the world are of Asian descent. How do they reconcile identity given one's history, heritage and contemporary culture? Given linguistic and cultural divides? While marketers and Businesses perceive Asians as a target market, an overall sense of Asian unity has waned across the world for centuries. This Panel attempts to explore the Asian web community's barriers and backgrounds, and collectively uncover intercultural nuances in both online and offline spaces. And also: "Why does everyone want to do Business in China so bad?"