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Location, date and time: 
Friday, March 12 at 02:00 PM
19B

Customers expect the same treatment from a company, whether they interact with it through a physical store, website, or mobile device. We relish simplifying these experiences yet often ignore critical institutional barriers of the organizations we serve. This Panel flags five critical pitfalls on the path to Multichannel integration.
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Date(s):  Friday March 12
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