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We all want to get products to market fast, build products that customers love. But - it's expensive, time-consuming and hard to know you're building what customers want. At Intuit, before we write code, or draw designs, we experiment with customers. We're using this technique to develop new user contribution experiences.

Panelists include:
Vidya Dinamani (

Ballroom E
Sunday, March 14 at 05:00 PM
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Type:  Workshop
Location:  Ballroom E
Date(s):  Sunday March 14
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review by . March 14, 2010
posted in SXSW on Lunch
[ Work in Progress ]       Design for Delight: Experiment Early - Don't wait until the end of the cycle of a product. Start off as soon as possible. Experiment Rough - If you spend too much time working on your mocks, you get wedded to the idea, making it hard to throw them away. If you have your customers do the rough mocks it is easier to throw them away. =) Experiment Rapid - Learn from failures very quickly and improve very quickly    The Wallet Exercise …
Product Prototyping with Customers - Rapid Experiments
Product Prototyping with Customers - Rapid Experiments
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