The presenters are: Alan Chapell, Alison Pepper, Jordan Mitchell, Ingrid Sanders.
In early 2009 the Federal Trade Commission became more vocal on its opinions regarding online advertising and privacy policies. To sum it up, the FTC has basically been saying advertisers are not disclosing how they collect information on users well enough. So what could happen to the future of advertising and online publishers if the FTC bans tracking consumers web activity? Let's discuss options, actions the industry is currently taking and the potential risks to advertisers and consumers if the bill passes.