Asahi Breweries, Ltd. is a leading brewery and soft drink company based in Tokyo, Japan. The company has a 40% share of the Japanese beer market.
The company originally led the Japanese craze for dry beer with Asahi Super Dry in 1987, leading to its dramatic turnaround in business performance, and surpassing former second ranker Sapporo Brewery in sales and profits.
As I started to write the review, I realized I was having difficulty finding any words of wisdom to pass on. I felt like I was trying to snag a zephyr or find the words to describe the taste of cold water out of a mountain stream. In other words, I know I liked it, there was a sense that it tasted wonderfully cool and refreshing but it was entirely unprepossessing and unpretentious. There was no memorables notes or aromas or overtones that one could get a handle on and describe. … more