Dos Equis is a Mexican beer that was originally brewed by the German brewer Wilhelm Hasse in 1897. The brand was named "Siglo XX" ("20th century") to commemorate the arrival of the new century, and the bottles were marked with the Roman numerals "XX", or "Dos Equis" (two Xs).
The main brand Dos Equis XX Special Lager is a 4.45% abv pale lager sold in green bottles. Dos Equis XX Amber is a 4.7% Vienna-style amber lager sold in brown bottles, and was first exported to the United States in 1973.
In 2007, Dos Equis inaugurated its "most interesting man in the world" advertising campaign. The television advertisements feature a bearded, debonair, Argentinian or Mexican gentlemen in his 50s or 60s (portrayed by actor Jonathan Goldsmith). In the television advertisements, while vaguely Spanish music plays in the background, a montage of daring exploits involving "the most interesting man" when he was younger are displayed. While the precise settings are never revealed, at various points in various commercials, he frees an angry bear from a painful-looking bear trap; shoots amazing pool before an Indian audience; catches a marlin while cavorting in a Hemingway-esque scene with a beautiful, perhaps Cuban, young woman; wins an arm-wrestling match in a South American setting ("He's a lover, not a fighter, but he's also a fighter, so don't get any ideas"); surfs the killer wave; and bench presses two East Asian young women in a casino setting, each woman being seated in a chair. At the end of the advertisement, the interesting man says, "I don't always drink beer, but when I do, I prefer Dos Equis." Each commercial ends with a signature sign-off: "Stay thirsty, my friends." This is the first commercial:
OK, I don't get the attraction of Mexican beers. Think logically for a moment. What is the biggest ingredient of beer? Water!!! What is the one thing you don't want to do in Mexico? Drink the water!!!. Now obviously they are boiling the water in the brew process to kill the nasty germs. However, how about all the beers we are told about like Coors and Olympia that taste so good because of the great water. We all know that not all water … more
That's the question you'll hear if you order a Dos in a South Texas bar. "Dressed" means a lime wedge stuck in the mouth of the bottle (for you to squeeze it yourself and drop it in), margarita salt on the neck and a napkin wrapped around the bottle's body. It also means a $1 tip for the bartender, if you're smart. I will admit to being a little puzzled the first time I was playin in a South Texas beer joint and the bartender asked me that. … more
I don't know about you guys, but the commercials alone makes me wanna go out to the bars and get a bottle of dos equis. I really wanna know what kind of beer the most interesting man in the world drinks. "Stay thirsty my friends"