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What can business leaders learn from Barack Obama's improbable victory? A great deal, says this brief, readable book, which spells out the lessons of the Obama campaign and goes on to illustrate them, citing companies that have used similar techniques to succeed. Obama ran a nearly flawless campaign that stayed on message, attracted tens of thousands of dedicated volunteers, and collected a record flood of dollars from donors large and small. But his triumph was also to use social networking to create a vast online community that has changed politics forever. And that's precisely what businesses need to do. In a soundbyte, Obama's threefold approach was (1) to keep his cool, (2) to apply to politics the social technologies of the Internet, including blogs, texting, and viral videos, and (3) to embody in himself the change that he meant to bring to the country. None of these goals are as simple as they sound. Barack, Inc., not only spells them out clearly but offers actionable lessons that businesspeople can apply, beginning tomorrow. "Change" has become a tired political cliche, but Obama gave it new life by persuading a solid majority of voters that he could lead them to a whole new kind of politics and government, transcending the petty partisanship of recent years. And he himself embodied that change. "We are the ones we've been waiting for," he told his rallies. "We are the change we seek...Let's go change the world." Just so, says this important book, business leaders must embrace change and become the change they offer. Only then will their constituencies -- shareholders, employees, suppliers, customers -- follow them to achieve it. But having done that, their companies will have become communities -- and the authors tell us that community, in addition to products and profits, is what business is about in the Web 2.0 world of the 21st century.

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ISBN-10:  0137022077 (hbk.)
ISBN-13:  9780137022076 (hbk.)
Author:  Barry Libert
Genre:  Nonfiction, Business, Politics
Publisher:  FT Press
Date Published:  January 15, 2009
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review by . June 18, 2009
In "Barack, Inc.", Barry Libert and Rick Faulk focus on the strategies that worked so well during the presidential campaign, and that can be applied to the business world in general. Topics discussed are the use of social technologies, Obama's calm and collected leadership style, the overall concept of change, and so on.      "Barack, Inc." is an easy and fast read - a book that you can finish in one afternoon. I think the concepts and lessons described in the book are definitely …
review by . April 23, 2009
Barack Obama is one of the most amazing Cinderella stories in American history. Whether you are a supporter or a hater of the President, it can be safely said with absolute certainty that this unknown came out of nowhere to claim the highest office in the country. It's a result of a perfect storm of politics thanks to a hated group in power, a lot of bad decisions made, a lot of luck, and a brilliant team of people surrounding Obama. In the book 'Barack, Inc.: Winning Business Lessons of the Obama …
review by . April 15, 2009
Barry Libert and Rick Faulk decided to make a bit of hay in the sunny aftermath of the Obama campaign. If you need to read this book to understand what Obama accomplished, you REALLY need to read this book. If you paid any attention at all to Web 2.0, to the bottom-up organizing that Howard Dean birthed and nurtured in his 2003 run, to the social networks that are proliferating via text and tweet ... you are doubtless busy applying lessons already learned. At least Libert and Faulk don't waste much …
Barack, Inc.: Winning Business Lessons of the
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Forty-third President of the United States of America

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