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Bigger Isn't Always Better: The New Mindset for Real Business Growth

2 Ratings: 5.0
A book by Robert M. Tomasko

"..chock full of good tips and sound advice for managers of any sized operation." --Washington Post    "The book is chock full of good tips and sound advice for managers of any sized operation." --Washington Post

Tags: Books
Author: Robert M. Tomasko
Publisher: AMACOM
2 reviews about Bigger Isn't Always Better: The New Mindset...
review by . July 15, 2007
Often in business, we spend so much time and effort on making our business bigger, adding new products, and focusing on stock market prices that we forget to ask ourselves if this growth is actually helping our business or if it is slowly draining our resources until we are no longer productive.     Bigger Isn't Always Better examines this issue and suggests that growth is not necessarily about getting bigger. Bigness is not sustainable. Instead, the author suggests that business …
review by . February 27, 2006
What we have in this volume is a brilliant explanation of what "real business growth" is, and, how to achieve and then sustain it. Tomasko suggests seven characteristics which "growers" share. They are guided and informed by a mindset which recognizes that real growth "is about reaching full potential, not maximum size. It means progress, not excess; it is fueled by imagination, not expansion." He devotes a separate chapter to each of the seven common characteristics. In Part 1, he describes what …
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