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Blink: The Power of Thinking Without Thinking
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Blink: The Power of Thinking Without Thinking, is a 2005 book by Malcolm Gladwell which takes a look at why the mind makes decisions in split seconds.

Gladwell focuses on the idea of thin slicing - which is in essence using previous experiences, stereotypes and likes/dislikes to make a snap judgment about a new product or person.

Gladwell offers multiple examples of making quick decisions in a world where we are overwhelmed with information and stereotypes.  He also touches on the fact that these stereotypes are very embedded in our mind, which in turns plays a role in the decisions we make when we thin slice and blink.  Even with the intention to put these stereotypes aside, they've become such a huge part of society that they make a huge impact on any judgment we make.
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Details

ISBN-10: 0316172324
ISBN-13: 9780316172325
Author: Malcolm Gladwell
Genre: Decision-Making & Problem Solving, Cognitive, Social Psychology & Interactions, Personal Transformation, Cognitive Psychology, Motivational, Business & Finance
Publisher: Little, Brown and Company
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