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Blogging to Drive Business: Create and Maintain Valuable Customer Connections

3 Ratings: 2.3
A book by Eric Butow

“A great read! If you’re looking to start a blog for your business, this is the book for you. It’s well-written and comprehensive, including case studies and examples of real companies to make the concepts easy to understand.”–Dee … see full wiki

Author: Eric Butow
Publisher: Que
3 reviews about Blogging to Drive Business: Create and Maintain...
review by . August 06, 2010
This book begins by asking why blogs are important to business. I'm a professional blogger, so I suppose it's no surprise that I would have had a much more complex answer than this book (they're basically saying blogs are important because they're popular). Still, this book does recognize the value of blogging as a marketing tool, so good for them.    They go on to discuss the place of blogging in your overall marketing mix, different types of blogs, ethical and legal issues, …
review by . May 20, 2010
I have a few blogs on the internet. I have a couple of websites as well. Blogging has become such a big force on the internet that it can now be used to help with your business. From announcing sales, to a new product, to simply establishing on online fanbase, blogs are here to stay. But what if you've never set up a blog and need to do so? Where do you begin? Well I would start by picking up "Blogging To Drive Your Business," a book that surprised me by how practical and helpful it was. This book …
review by . May 05, 2010
If you want to blog for your business, but you don't know where to start, "Blogging To Drive Business: Create and Maintain Valuable Customer Connections" by Eric Butow and Rebecca Bollwitt is a great place to start. This is an excellent guide for the beginning blogger. Experienced bloggers might find a gem or two, but the book really is aimed at the novice. And for the novice, it is a very good place to start and will get you off running in the right direction for sure.    The …
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