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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

3 Ratings: 4.3
A book by W. Chan Kim

Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" … see full wiki

Author: W. Chan Kim
Genre: Business & Investing
Publisher: Harvard Business Press
3 reviews about Blue Ocean Strategy: How to Create Uncontested...
review by . October 05, 2010
Pros: easy to read and understand. Great examples.      Cons: aimed quite a bit at the larger scale business.      The Bottom Line: Blue Ocean Strategy is an excellent, motivational read for anyone that is truly looking to get into a business and make good money.      When I got out of the military a few months ago, I was looking for different ideas to pursue for a future career. I had a large sum of money saved up and some stocks that …
review by . November 02, 2006
It seems like most businesses these days try to compete by "doing more" than the other guy. Either sell for lower cost, or have more features, etc., etc., etc... This leads to the "red ocean", a playing field marked by bloody battles and ever-decreasing returns. But W. Chan Kim and Renee Mauborgne propose that a business should adopt Blue Ocean Strategy, a way to redefine the playing field and stake out an area all to yourself.    Contents:   Part 1 - Blue Ocean Strategy: …
review by . January 31, 2005
This is an especially thought-provoking book which, as have so many others, evolved from an article published in the Harvard Business Review. According to Kim and Mauborgne, "[in italics] Blue ocean strategy [end italics] challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant...This book not only challenges companies but also shows them how to achieve this. We first introduce a set of analytical tools and …
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