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"Sarah Durham, author of 2009'sBrandraising, founded communications firm Big Duck in 1994 to help nonprofits raise money, gain visibility, and make effective use of social media. After 16 years, Big Duck continues to assist organizations from the Cancer Research Institute to the Women's Sports Foundation in building strong relationships with key constituents both online and off." (Fast Company, March 23, 2010)
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ISBN-10:  0470527536
ISBN-13:  978-0470527535
Author:  Sarah Durham
Publisher:  Jossey-Bass
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review by . October 12, 2010
In Brandraising author Sarah Durham has adapted the core principals of corporate branding to apply specifically to nonprofit organizations and their communication and fund raising efforts. Her topic is particularly timely today, given that nonprofits are finding it increasingly difficult to raise money in the current economic climate.      The key concept here is that a clear strategy and distinctive organization identity must underlie every successful fund raising initiative. …
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