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Lunch » Tags » Book » Reviews » Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them

Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them

1 rating: 5.0
A book by Peter Shankman

This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy … see full wiki

Tags: Book
Author: Peter Shankman
Publisher: Wiley
1 review about Can We Do That?! Outrageous PR Stunts That...

Stuck in a Rut with your PR? This Book Will Stir Your Creativity

  • Apr 25, 2009
Rating:
+5
This book is loaded with ideas and creative energy about how some outrageous PR stunts were created then executed. The book is a quick read yet loaded with solid information for every reader.

In particular I like the summary sections at the end of each chapter simply called "Take Away" or "What We Learned From This Chapter." While many of these lessons are basic commonsense, such logic seems to often go out the window when dealing with the media. Peter Shankman gives straightforward advice in his book. I recommend it.

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