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Careers in Advertising & Public Relations, 2006 Edition: WetFeet Insider Guide (Wetfeet Insider Guide)

1 rating: 4.0
A book by WetFeet

Maybe you're a struggling writer or artist who's tired of living on ramen and happy-hour buffets, and you've come to the conclusion that a cell phone and a steady paycheck don't neccessarily make a person a cellout. Maybe you're an English major whose … see full wiki

Tags: Books
Author: WetFeet
Genre: Guides, Advertising, Public Relations
1 review about Careers in Advertising & Public Relations,...

Better than career day at your local college

  • Dec 15, 2008
  • by
Considering a career in Advertising or Public Relations, but aren't sure what to expect? Check this career guide out. In the first section, the Advertising industry is broken down, highlighting industry trends, the various types of agencies out there (full-service, ethnic, in-house, etc.), as well as the different roles available in Advertising and PR. The book goes on to list every major PR and Advertising agency, where their offices are located, number of employees, and other vital information - i.e. the facts that come in handy while on an interview with one of the listed companies.

After highlighting basic industry information, the book goes on to give a sneak peek on the daily workings of Advertising and PR agencies, starting off with what goes into creating an advertisement and what it takes to create a PR Campaign. Then, the book interviews a handful of real industry professionals, detailing what their typical day is like, what they like and dislike about their position, etc.

Finally, the book ends off with some great information on what to expect in the workplace, from company culture, to compensation and vacation, training, the recruiting process, and interviewing tips.

This book is a great resource for anyone curious about what it is like inside an Ad agency or PR boutique. Not only are the summaries spot-on, but they were an extremely helpful resource for me when trying to ensure this was the right field for me to be in.

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April 11, 2009
wow, I really need to check this guide out. I've always wanted to get a career in advertising. Thanks for writing this review :)
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Careers in Advertising & Public Relations, 2006 Edition: WetFeet Insider Guide (Wetfeet Insider Guid
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