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Lunch » Tags » Books » Reviews » Conversion Optimization: The Art and Science of Converting Prospects to Customers

Conversion Optimization: The Art and Science of Converting Prospects to Customers

2 Ratings: 5.0
A book by Ayat Shukairy

Khalid Saleh is co-founder of Invesp, an ecommerce optimization company. He has more than 12 years of experience in ecommerce architecture, design and implementation, and is an in-demand speaker at industry events such as Emetrics, SMX, Conversion conference, … see full wiki

Tags: Books
Author: Ayat Shukairy
Genre: Business & Investing
Publisher: O'Reilly Media
2 reviews about Conversion Optimization: The Art and Science...
review by . June 04, 2011
In the early days of World Wide Web the mare presence of a webpage with the info about your products or content was considered sufficient for the promotion and success of your online business. However, most people soon realized that bringing customers or content viewers to the website was not enough to assure sales or other metrics of success. The exact layout, navigation, and other elements of the website architecture all need to be fine-tuned in order to increase conversion rates. In the early …
review by . June 10, 2011
I think all people who are in business want to be successful, otherwise you wouldn't spend the time, money and effort it takes to build something that others will consider. In CONVERSION OPTIMIZATION by Khalid Saleh and Ayat Shukairy we are able to see what works and what doesn't as you try and take individuals from just virtual passersby to actual customer of your services.    Using their own personal experiences and backgrounds, the two authors allow us to see how we can make …
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