Cradle to Cradle is a book by William McDonough & Michael Braungart about the impact of design on the environment.
Publishers weekly summary:Environmentalists are normally the last people to be called shortsighted, yet that's essentially what architect McDonough and chemist Braungart contend in this clarion call for a new kind of ecological consciousness. The authors are partners in an industrial design firm that devises environmentally sound buildings, equipment and products. They argue that conventional, expensive eco-efficiency measures things like recycling or emissions reduction are inadequate for protecting the long-term health of the planet. Our industrial products are simply not designed with environmental safety in mind; there's no way to reclaim the natural resources they use or fully prevent ecosystem damage, and mitigating the damage is at best a stop-gap measure. What the authors propose in this clear, accessible manifesto is a new approach they've dubbed "eco-effectiveness": designing from the ground up for both eco-safety and cost efficiency. They cite examples from their own work, like rooftops covered with soil and plants that serve as natural insulation; nontoxic dyes and fabrics; their current overhaul of Ford's legendary River Rouge factory; and the book itself, which will be printed on a synthetic "paper" that doesn't use trees. Because profitability is a requirement of the designs, the thinking goes, they appeal to business owners and obviate the need for regulatory apparatus. The authors' original concepts are an inspiring reminder that humans are capable of much more elegant environmental solutions than the ones we've settled for in the last half-century.
Cradle to Cradle is a must read for all Americans, or anyone who consumes. It paints a picture of our daily lives and the actual impact it has on the world around us. Many of the specifics that the authors point out are obvious, but also the implications of our simple daily living that can lead to long-term complications. This book is very thought provoking in ways that don't immediately come to mind when we think about conservation, preservation and … more
Cradle to Cradle by William McDonough & Michael Braungart is a very thought provoking book that is great for anyone in a design profession. It will make you aware of the impact of anything you design on people and the environment, everything from cars to carpet is covered. I also recommend it to anyone interested in sustainability and 'green' issues. I read this my junior year in college and it was so interesting I actually read the book for all assignments. The difference … more