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The Story Behind Crush it!

Everything has changed. The social media revolution has irreversibly changed the way we live our lives and conduct our business. There are billions of dollars in advertising moving online, waiting to be claimed by whoever can build the best content and communities. Despite this change, most people keep working at jobs that don’t make them happy and businesses continue to ignore the major marketing and public relations benefits that can be found online.

Myth #1: I’m not passionate about something sexy or popular like wine so these lessons don’t apply to me.

The internet has drastically decreased the costs of building communities around niche subjects, allowing for even the most obscure subjects to draw enough eyeballs to command advertising attention. Starting a video blog about tortilla chips may seem farfetched until Doritos gives you a call and offers 40,000 a year to sponsor and advertise on your blog.

Myth #2: My business already has a Twitter account and a Facebook page, we’re set in the social media department.

This is the equivalent of claiming twenty years ago that just because your business bought a TV spot and a few ads in the newspaper, you didn’t need to pay attention to your advertising department. Social media isn’t about joining in, it’s about being involved.

Myth #3: I’m happy at my job so this book is irrelevant to me.

First of all, congratulations on finding work that makes you happy! However, the lessons in this book are valuable to anyone, regardless of their employment status. Crush It will show you how to utilize high level and platform specific social media and marketing strategies that will improve your work. It will also show you how to build a personal brand so that even if you’re forced to leave your job, a situation that’s especially relevant today, you’ll be able to easily find employment elsewhere in a field you’re passionate about.

Myth #4: I need to quit my job to take advantage of this book’s entrepreneurial lessons.

While the entrepreneurial strategies in this book do take time, it’s completely reasonable to start the effort as an after-work project to build up until you’re able to replace your current income with the income from your online presence. While you may have to fall behind on the current season of Lost or let your Madden 2010 game suffer, because you’ll be doing something you love you won’t mind putting in the extra effort.

In Crush It, Gary Vaynerchuk shows how anyone can build a career around what they’re passionate about. He also delivers both high-level and platform specific strategy and analysis, allowing you to take advantage of the current business environment while preparing you to succeed as it changes and evolves.

This book isn’t interested in making unrealistic promises while glossing over the work involved. Making a living by building content around your passion isn’t simple and it doesn’t happen overnight. What it is, however, is fulfilling and in most cases just as profitable, if not more so, than your previous job.

Furthermore, a business can’t just pay lip service to social media and expect it to return results. The transparency and accountability inherent in its structure necessitates a comprehensive and dedicated strategy in order to reap its tremendous benefits.

By combining practical analysis and strategy with the same passion and humor that’s made Gary one of the most in demand keynote speakers in the U.S. as well as network television’s go to wine expert, Crush It is essential reading for anyone who wants to understand and harness the future of business and work.

Learn: Why social media has evened the playing field, destroying the “gate-keepers” who had previously dictated the distribution of content.

Learn: How to beat unemployment and create wealth-building opportunities by building and maintaining a personal brand.

Learn: Why storytelling is the most important business concept in the current marketplace.

Learn: How you can build an online business around your passion without quitting your day job.

Learn: Why Twitter and Facebook are just tools and not a social media strategy.

Learn: How to take advantage of the half-billion dollars in advertising that are moving to the internet.

Learn: Why transparency and being true to yourself are now winning marketing formulas.

Learn: How to build and maintain an online community around your passion and brand.

Learn: Strategies for turning attention into money.

Learn: Why the legacy element of the internet era is so underrated.

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Details

Author:  Gary Vaynerchuck
Genre:  Business, Entrepreneurship
Publisher:  HarperCollins
Date Published:  2009
ISBN:  978-0-06-191417-1
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review by . December 06, 2009
The Basics of
I first learned of Gary by accident, around June of 2008. I was chatting with cute girls via my myspace account (yes I have a bad reputation lol), when I saw an interesting looking “friend” avatar on one of the girl’s pages. It was of a chap called Alejandro Reyes, from SuccessFool.com. He teaches about marketing and Social Media through his website. I thought his Success Fool concept was pretty savvy, and read a little of what he had to say. Impressed, I found myself sending him …
review by . November 17, 2009
 I seem to have read a spate of books like this recently: a 2 page concept crammed into 142 pages. Beyond the extensive biography of the author and his enthusiasm for social media, the basic concept is a technological rehash of "do what you love" and doesn't really go much beyond that.       To say it's light on the 'how' is like calling a drowning victim 'wet'. If you're looking for a guide to using social media to improve your business or brand, instead …
review by . March 09, 2010
Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk is one of those books I see coming up repeatedly on blogs I follow and with people I follow on Twitter. So, in order to find out why this book is so popular, I got a copy from our local library and gave it a quick read. And at only 142 pages, it *is* a quick read. But what Vaynerchuk has to say can, if taken to heart and practiced, make a significant difference in your life, career, and passion.    Content:  P …
review by . December 10, 2009
Build a business around the one asset where you have the most control - yourself.    Lots of practical tips, techniques and resources to use Social Media to boost your personal brand and build a business.    Required reading for the modern entrepreneur.
Quick Tip by . December 07, 2009
This looks like a good investment. Can't hurt and may help give that boost for $ independence! Give it a go
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