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Customers.Com: How to Create a Profitable Business Strategy for the Internet and Beyond

1 rating: 5.0
A book by Patricia Seybold

Lots of books have been written about how to do business on the Internet, but few can match the understanding and passion for making e-commerce work of Patricia Seybold'sCustomers.com. Drawing on case studies of companies and organizations as diverse … see full wiki

Tags: Books, Cafe Libri
Author: Patricia Seybold
Publisher: Random House Audio
1 review about Customers.Com: How to Create a Profitable...

Com: Dot or Not

  • Dec 29, 1999
Seybold examines "the best practices for electronic commerce and electronic business today on the Internet and beyond" to enable her reader to "walk behind the scenes at more than a dozen pioneering companies -- companies that have committed themselves to doing what it takes to make it easier for their customers to do business with them." I was fascinated by her "insider" information about e-commerce, of course, but also by the correlations she suggests between e-commerce strategies and strategies for marketing and sales unrelated to the WWW. The strategies are often quite similar...if not the same. For example, greeting visitors to a website shares much in common with greeting those who enter a retail establishment in a mall. In both situations, ease and convenience are critically important to attracting traffic; hospitality gives customers a feeling of being welcome, indeed appreciated. Obviously, the website is a unique environment within which to establish and nourish customer relationships but customers in any environment are still human beings with certain expectations, requirements, and sensitivities. Those now involved or about to become involved in e-commerce will learn a great deal from Seybold's book. I also recommend this book to everyone else for whom customer loyalty is also absolutely essential.

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