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Do Good Design: How Designers Can Change the World

7 Ratings: 3.1
A book by David B. Berman

"In Yiddish, a mensch is a person of integrity and honor and it seems David Berman fills the bill.  His book is lively and humorous and sly too because while it makes you think and adjust your perspective, it includes the reader on several levels.  … see full wiki

Author: David B. Berman
Publisher: Peachpit Press
7 reviews about Do Good Design: How Designers Can Change...
review by . May 03, 2009
These days I think most people want to believe that what they do for a living has the power, or at least the potential, to be more than just a way to earn their daily bread. If it can be a force for positive change in the world, so much the better. David B. Berman believes graphic designers can in fact change the world, and in "Do Good Design" makes a strong case for a "professional climate change" in the design field.    Berman's fundamental argument is that designers should …
review by . April 17, 2009
Throughout human history, the most important inventions and innovations would have remained in the minds of those who devised them in concept had each not had been formalized with a design for production and reproduction. (In this instance, I am reminded of Thomas Edison's observation, "Vision without execution is hallucination.") As I began to read David Berman's book, I incorrectly assumed that he would be sharing in it his thoughts about various types of design (i.e. graphic, industrial, and …
review by . April 17, 2009
Read all the other reviews. They're all true.    It took me a few chapters to figure out exactly what point the author was trying to make. I was disturbed that he claimed the title of "designer" for people who create ads; IMO, "design" is huge and everywhere. I selected the book because I thought it would be about the rest of "design," not just the glossy ads tacked on as the product goes to a consumer market.    If you do graphic design, you might find something …
review by . March 20, 2009
When I first started reading this I was a bit cynical. Yeah, much of graphic design deliberately skews its message to influence the viewer. As a designer myself I pretty much take this as part of the game. Whether selling a product or person the idea behind design is to influence behavior.     As I got into the book however, I realized that I am not as jaded as I thought. Yes influence is important but so are clarity, honesty and appropriateness. I recently looked at a cover …
review by . March 19, 2009
Many of us have thought about or discussed the relative levels of responsibility for environmental and social ills belonging to corporate America or the American consumer. David Berman takes it a step beyond this by examining the level of responsibility belonging to designers.  In a book that dips into history, culture, the environment, social responsibility, health, education, and lots of other interesting topics, Berman also examines fundamental ethical questions.  Most of …
review by . March 18, 2009
One of the books I received from Amazon Vine last month was Do Good Design: How Design Can Change Our World by David B. Berman. Actually, it was a book I heard about from a few other bloggers who I respect, so getting the opportunity to pick it up for review was perfect. Overall, I thought his premise was interesting and thought-provoking... Designers have an obligation to "do good" when it comes to crafting messages, and that our current mindset of mass consumption is not sustainable in the long …
review by . March 08, 2009
This unusual book treats design, not as simply an art, but as either a force for good or a means to mislead and degrade its intended audience. Design is part of culture and, as such, wields a wide and powerful influence. The author declares that designers have a "social responsibility" to do good, and not just promote overconsumption of products that hurt the environment and ultimately make our future unsustainable. He takes a broad view of design and attributes to it the "power to repair the world."  &nb …
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