|
Movies Books Music Food Tv Shows Technology Politics Video Games Parenting Fashion Green Living more >

Wiki

Praise for Engage!

"It's no longer an era of business as usual. Executives and entrepreneurs must embrace new media in order to not only compete for the future, but for mind share, market share, and, ultimately, relevance. This book helps you engage. Without it, you're competing for second place."
—Mark Cuban, owner, Dallas Mavericks; investor; entrepreneur; and Chairman, HDNet

"Affinity is personal and emotional. Without personifying the company and what it symbolizes, it's difficult for customers to connect with your brand. The concepts from this book can help your brand engage in a way that inspires communities to extend your message, promise, and reach."
—Tony Hsieh, CEO, Zappos.com

"The power of the top-down, A-list influencer is winding down. Now brands must engage on a direct-to-many basis. Social media makes this possible, and Solis makes this happen. Read his book or be left in the dust."
—Guy Kawasaki, cofounder, Alltop

"Social media is changing everything about the way people relate socially, in commerce, and in politics. Engage! gets you up to date regarding current trends and technology, and shows you how to build a serious social media strategy. It's the real deal."
—Craig Newmark, founder, Craigslist.com

"Before Solis, I was cluelessly competing in the attention economy of the twenty-first century. Solis's Engage! provides me with the intellectual capital to build relevancy amidst our cacophonous culture. This book is worth its weight in attention—the digital gold of the twenty-first century."
—Andrew Keen, author of the international hit Cult of the Amateur: How Today's Internet Is Killing Our Culture

edit this info

Details

ISBN-10:  0470571098
ISBN-13:  978-0470571095
Author:  Brian Solis
Genre:  Business & Investing, Computers & Internet
Publisher:  Wiley
What's your opinion on Engage: The Complete Guide for Brands an...?
rate
1 rating: +5.0
You have exceeded the maximum length.
More Engage: The Complete Guide for... reviews
review by . September 08, 2010
If you struggle in a company that has dinosaurs for marketing heads, who just do not get the impact of social media, this is your new bible. Solis starts with a very comprehensive lay of the land, filled with big name company successes. From that he provides a foundational approach to why this works. But his big addition to this field is how he takes a deep dive into traditional marketing "theology" and shows through example and metaphor how social media does and must fit into every marketing departments …
Photos
Engage: The Complete Guide for Brands and
Related Topics
Friends with Benefits: A Social Media Marketing

A book by Darren Barefoot

How to Build Buzz for Your Biz: Tap Into the Power

A book by Wendy Kenney

Inbound Marketing: Get Found Using Google, Social

A book by Brian Halligan

First to Review
© 2014 Lunch.com, LLC All Rights Reserved
Lunch.com - Relevant reviews by real people.
()
This is you!
Ranked #
Last login
Member since
reviews
comments
ratings
questions
compliments
lists