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Lunch » Tags » Books » Reviews » Entrepreneur Journeys v.3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Entrepreneur Journeys v.3: Positioning: How To Test, Validate, And Bring Your Idea To Market

2 Ratings: 4.0
A book by Sramana Mitra

In the third book in her Entrepreneur Journeys series, Positioning: How To Test, Validate, And Bring Your Ideas To Market, Sramana Mitra offers a close look at the process of sculpting your idea into a sharply defined "go to market" strategy. Clarity, … see full wiki

Tags: Books
Author: Sramana Mitra
Genre: Business & Investing
Publisher: BookSurge Publishing
2 reviews about Entrepreneur Journeys v.3: Positioning:...
review by . November 09, 2009
I've enjoyed volumes 1 and 2 of Sramana Mitra's Entrepreneur Journeys series. Learning what works and doesn't work from people who have been in the trenches is an excellent way to avoid making the same mistakes yourself. She's now back with a third volume in the series titled Entrepreneur Journeys v.3: Positioning: How To Test, Validate, And Bring Your Idea To Market. In here, you'll find out what it takes to position your company and your product to target a specific market niche. This is vitally …
review by . October 03, 2009
Creating, marketing and expanding a business, in other words being an entrepreneur, is a hard road. Many people aspire, yet few reach the brass ring of even modest success. In this environment, every nugget of assistance should be mined for, examined, processed and utilized. This book is a compilation of sixteen interviews of successful entrepreneurs that were conducted by Mitra. While there are some interesting and helpful insights, none really reaches the level of an enlightening virtual slap …
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