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Fast Track Photographer: Leverage Your Unique Strengths for a More Successful Photography Business

1 rating: 1.0
A book by Dane Sanders

Become the professional photographer you were meant to be.       Competition in the photography industry has never been fiercer. But in this empowering guide, acclaimed photographer and speaker Dane Sanders reveals that the key … see full wiki

Author: Dane Sanders
Genre: Arts & Photography
Publisher: Amphoto Books
1 review about Fast Track Photographer: Leverage Your Unique...

good pre-digital advice (in a wordy package)

  • Aug 19, 2010
The essential advice in this book is excellent and undeniable: photography is as much about creating a unique experience for your customer as it is about creating images. The useful self-test could help the aspiring business-owner in any field get a head start on creating the kind of business where their own personality informs the kind of business they start.
Sanders' essential revelation is that photography is a hospitality business: the photographer's job is to create an experience. That experience includes projecting one's own personal style in an attractive, constructive way.
Fast Track has two drawbacks. One is that it was written before the digital marketplace changed everything. The photographer building her own brand will find a lot more competition and a much more complex world. The photographer hoping to work for someone else will find more competition and lower pay.
The other is that it is extremely wordy with lots of filler. Do you really need a seperate table to tell you that the term 'experience' means one's experience as a photographer?
I'm sure that a lot of careers will be boosted by this book, and it would have been a Faster Track if it had also been a shorter one.

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