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Free: The Future of a Radical Price

8 Ratings: 3.3
A book by Chris Anderson

Starred Review. In the digital marketplace, the most effective price is no price at all, argues Anderson (The Long Tail). He illustrates how savvy businesses are raking it in with indirect routes from product to revenue with such models as cross-subsidies … see full wiki

Tags: Books
Author: Chris Anderson
Genre: Business & Investing
Publisher: Hyperion
7 reviews about Free: The Future of a Radical Price
review by . August 07, 2009
Abby Hoffman's one-man pirate promotion didn't catch on forty years ago, but Anderson suggests he might have been on to something. Anderson is Editor in Chief of Wired magazine, where I first read the outline of this idea in an article about a year or so ago.    OK, that is not quite the thesis of Free, but it makes an interesting opener to suck you in--which IS the essence of one of Anderson's business models for Free:    1. Direct Cross-subsidies: give away …
review by . January 08, 2010
An industry seems to be growing around popularizing science. Malcolm Gladwell had a couple of hits repackaging old news in new perspectives. And Chris Anderson had an earlier bestseller on the supposedly "long tail' of declining distribution costs lifting the market as a whole with obscure titles getting more sales because it costs so little to distribute them.     "Free" is another example of this phenomena. Anderson does a reasonable job of reprising the history of the "free" …
review by . October 31, 2009
On the internet, the word "free" is often used to describe products and ideas. But what does "free" really mean, and how can you make a living if no one wants to actually pay money for what you produce? Chris Anderson seeks to clear up some of that confusion in his book Free: The Future of a Radical Price. After reading Free, I have a much better idea of how "free" fits into a business and marketing strategy, and how it can actually lead to higher sales of things that aren't gratis...    Content …
review by . October 22, 2009
If you have or are thinking about building a business around a digital product, you have to read this book.    The easier it is to distribute something, and the cheaper the cost of distribution becomes, the more likely it will eventually become free, whether you like it or not. You have to find ways to make money off of this force of nature. Give away the content, sell services or hard goods.    Those who ignore this concept are doomed to follow the path of …
review by . September 29, 2009
The best things in life are free, or so the old saying goes. These days, however, it seems that more and more companies and retailers are trying to get us something for free, and it is becoming increasingly doubtful that all of those freebies are the best that life can offer. Nonetheless, all this free stuff has certainly contributed to making many aspects of our daily lives simpler and more convenient, especially when it comes to those parts of our lives that we spend in digital world.     The …
review by . September 26, 2009
The author recites a plethora of business models  which provide "free" products or services; namely,    o giveaway products  o free software  o free cell phones and cell minutes  o free drinks  o free shows  o loss leader products  o buy one and get one free  o free samples   o free parking  o free condiments    The strategy is to build a consumer community …
review by . July 16, 2009
"Free" tells the story of how giving things away might well lead to massive profits. It takes the old saw of "give away the razors and sell the blades" (examined in detail in this book), and shows how it translates into the 21st century marketplace through things like YouTube, Google and the like.    Amazon even gives things away. When I "bought" this title, it was available for free on the Kindle, as are many other books by authors the publishers are trying to promote. Give …
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