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The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends—with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company's online visibility and Web traffic and win over online influencers.

Friends With Benefits explains how to:

  • Connect with potential customers and join their conversations
  • Tweak your website to support your social media marketing campaigns
  • Promote your products or brand and manage the toughest negative online feedback
  • Track marketing campaigns, monitor discussions, and measure success

With viral videos racking up millions of views and Twitter mavens influencing thousands of their friends, social media marketing is an essential new tool for every marketer's toolbox. The expert authors of Friend With Benefits guide you through the social media landscape, where authenticity and connections are more important than the size of your marketing budget, and real results can be just a few clicks away.

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Details

ISBN-10:  1593271999
ISBN-13:  978-1593271992
Author:  Darren Barefoot
Genre:  Marketing
Publisher:  No Starch Press
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review by . September 30, 2010
Social media has exploded in the last few years with millions of people using the various sources to connect with each other. Obviously, with that many people using the different ways to reconnect and connect with one another, businesses have looked to social media as a method to market products and services. Friends With Benefits: A Social Media Marketing Handbook by Darren Barefoot and Julie Szabo is an exceptional guide to assist with the online marketing game. This book provides tips, tricks …
review by . November 30, 2009
I know that I should do more social media marketing for my own business. I do some, but I don't really do all that I could.    The reason is that I have a distaste for spammy marketing. You know, "get 4 gazillion Facebook followers!" and all that sort of thing. The sleazy Internet marketers have really turned me off.    On the other hand, I am reminded of a young women who does Tweets for a few local businesses here. She announces restaurant specials, provides …
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