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From Book to Bestseller: An Insider's Guide to Publicizing and Marketing Your Book!

1 rating: 5.0
A book by Penny Sansevieri

"Today's writers need marketing savvy more than ever before. For everything authors need to know from the get-go to Oprah, From Book to Bestseller is the best answer to the question, 'I'm an author, now what?'" -- Katharine Sands "Agent Provocateur for … see full wiki

Tags: Book
Author: Penny Sansevieri
Publisher: Morgan James Publishing
1 review about From Book to Bestseller: An Insider's Guide...

A Date With Penny: Notes from the Inside

  • Nov 18, 2006
Rating:
+5
Penny Sansevieri is a successful writer for a good reason: not only does she possess the ability to communicate in a very logical and straight forward way, she has the ability to lock on to our attention and hold us there until she completes her spiel! That fact alone should make everyone who is in the writing business pay attention to this very fine resource book.

Sansevieri begins with the assumption that the reader has completed a book and is ready for the world to know about it. Yes, she is a marketing expert (one of the best) but she is more than that: she is a mentor who knows the vulnerabilities and insecurities of writers and better yet, she knows how to deal with them. In a very orderly manner she offers sound advice on how and when and at what pace to present books to the media, to book clubs, to reading groups, to the people who create the all important 'buzz' about the new book, to potential reviewers and blog writers, and how to land readings in bookstores and the etiquette and management of those readings as sales opportunities.

Scattered throughout this invaluable book are names, addresses, and rules for contacting all manner of people and resources that will save the new authors without agents hours of time and frustration. She has innumerable gimmicks for publicity (postcards and bookmarks with an image of the book's cover, audience-directed PR lines, etc) and she freely gives of her experience and advice as to what works and what doesn't and where to place the emphasis on the longterm marketing of the author's product.

This is not just a yellow pages for authors - far from it. This excellent book is one to keep stuffed in your book bag to remind you at every encounter in the panoply of promotional experiences just how to psych and prepare yourself for the myriad opportunities to have a great time selling your book. Addendum: Penny Sansevieri has sent out to Reviewers (a technique she wisely explains within her book) a promo packet that is one of the best to arrive in this reader's mailbox - colorful, succinct, backup materials, and a warm letter from the author thanking the potential reviewer for taking the time to consider her proposal. THAT makes for a terrific date with Penny! Grady Harp, November 06

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